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Similar to the theory GM Europe used with its Social Media Newsroom, but not nearly as well executed or in-depth, Kia has launched Here’s what they’ve got to say about it: “Kia BUZZ is Kia’s official blog for sharing information on Kia vehicles, news, information and opinions. Kia BUZZ is written by a wide range of Kia experts and management from across the organization to help bring Kia closer to its customers, industry opinion leaders and car enthusiasts.”

Biggest problem is, at least at the moment I write this, the site has a serious alignment problem. With that fixed or at least altered, Kia BUZZ should provide some great buzz for Kia. An open communique with potential customers can’t be considered a bad thing.