Finding evocative naming schemes can be a totally different process for automotive marketing teams – depending on the national language and history. This is why Ford can make it cool to build a Mustang designed for Hertz and use a simple “H” with the Shelby title.
Your local BMW/Mini dealership will soon showcase the Clubman. Are you a clubman? Goest thou thither to the pub, man? Taken on its own, the name “Clubman” means nothing to you. Yet, strangely, because of Mini’s history, Clubman is both cool and, wait for it…. spacious.
Nissan can afford to drop the letters behind its upcoming supercar. GT-R is thought to be no longer necessary in light of the wealth in Skyline. I remember driving to Houston, from San Antonio, when I was just a young immigrant kid from Canada. The skyline blew me away. At that time, cars and skylines had forged no connection in my mind. Even so, my Skyline excitement is growing.
That covers America, Britain, and Japan. Every time an Italian car needs naming, the marketing execs just open the dictionary and pluck out a word. Team. Four-door. Five Hundred (worked no better for Ford than Taurus). Multiple. Point. Sixteen. Muse.