After what seems like years of teaser and leaks the first official pictures of the Hyundai Kona have been revealed, and we finally get a proper look at what Hyundai’s new challenger to the Nissan Juke looks like.
So, what is the Kona like? Well, a lot like the Ioniq, Hyundai’s take on the Toyota Prius – a more conservative version of the trailblazing original, but not without its charms. The exterior design, for one, does a good job of walking a fine line between two extremes of the subcompact SUV market: the extroverts (Nissan Juke, Toyota C-HR) and the dull-but-worthy cars (Honda H-RV, Buick Encore/Opel Mokka X). Yes, the details are a bit overdone, especially at the front, and the rear looks rather similar to the Mazda CX-3, but overall the car looks nicely different to the rest of the Hyundai range, and benefits from a nice, wide stance.
The interior is less of a success, with none of the charm of the best in the class (for me that would be the Toyota C-HR), with the color inlays looking so apologetically small that they may as well not have bothered.
So, with the Kona seemingly ticking all the boxes for market relevance, do you think it will be received well-enough to achieve true success?