The Geneva Auto Show may offer one of the smallest floor areas of the international auto show circuit, it’s all about density. And when it comes to supercars and tuners, there’s no place in the world where you will find more of the most outrageous creations per square meter than here at the Palexpo Convention Center.
Brands like Koenigssegg, Pagani and RUF would stand out of the crowd in any other auto show, but here in Switzerland, their exotic car offerings are almost too ordinary to be worth a second look. No wonder in order to be noticed, the Ferrari stand is larger than Lancia’s, RUF has a floor space almost as large as Porsche, and tuners are going through extremes to be noticed.
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