Ford Maverick
Here you will find monthly and yearly United States and Canadian sales figures for the Ford Maverick. The Maverick is Ford’s compact pickup, a unibody truck that launched for 2022 with a standard hybrid powertrain and an aggressively low starting price. It created a new value niche in the North American truck market and has climbed quickly to become one of Ford’s high-volume nameplates. Figures here cover the modern Maverick; the unrelated 1970s Ford Maverick predates this dataset.
- Class: Compact pickup truck (unibody, four-door crew cab)
- Standard hybrid: 2.5L full-hybrid, PowerSplit eCVT, front- or all-wheel drive
- EcoBoost: 2.0L turbocharged four-cylinder, 250 horsepower and 280 lb-ft, eight-speed automatic
- Max towing: Up to 4,000 lb with the tow package
- Bed: 4.5-foot
- Chief rival: Hyundai Santa Cruz
Ford Maverick Sales in the United States
The Maverick was an immediate hit. US sales rose from 13,258 units in its partial 2021 launch year to 74,370 in 2022, 94,058 in 2023, and 157,345 in 2024, with 2025 nearly matching that at 155,051. Through June 2026 Ford had sold 81,711 Mavericks in the United States, tracking ahead of the prior year.
Ford Maverick, United States calendar-year unit sales, 2021–2026. 2026 is January–Aug (partial).
Annual sales
| Year | Units | YoY |
|---|---|---|
| 2021 | 13,258 | — |
| 2022 | 74,370 | ▲ 460.9% |
| 2023 | 94,058 | ▲ 26.5% |
| 2024 | 157,345 | ▲ 67.3% |
| 2025 | 155,051 | ▼ 1.5% |
| 2026 (Jan–Aug) | 110,913 | ▲ 0.8% YTD |
Monthly sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 | — | — | — | — | — | — | — | — | 506 | 4,140 | 2,582 | 6,030 | 13,258 |
| 2022 | 6,513 | 4,037 | 8,695 | 9,537 | 6,089 | 3,882 | 6,720 | 3,175 | 3,154 | 9,233 | 7,457 | 5,878 | 74,370 |
| 2023 | 6,272 | 7,648 | 7,558 | 6,583 | 6,965 | 7,473 | 7,627 | 8,299 | 8,005 | 9,530 | 10,379 | 7,719 | 94,058 |
| 2024 | 12,443 | 13,262 | 26,618 | 12,077 | 13,616 | 12,359 | 12,941 | 23,210 | 8,673 | 10,865 | 6,899 | 4,382 | 157,345 |
| 2025 | 8,730 | 10,277 | 19,008 | 20,183 | 15,508 | 12,350 | 12,022 | 11,956 | 10,870 | 11,086 | 9,883 | 13,178 | 155,051 |
| 2026 | 9,885 | 10,387 | 13,589 | 14,196 | 17,055 | 16,599 | 15,522 | 13,680 | — | — | — | — | 110,913 |
Ford Maverick Sales in Canada
Canadian demand has grown even faster in relative terms. After a small 2021 launch, sales climbed to around 7,000 to 8,000 units a year through 2024, then doubled to a record 16,308 in 2025 as supply caught up with demand.
Ford Maverick, Canada calendar-year unit sales, 2021–2026. 2026 is January–Jun (partial).
Annual sales
| Year | Units | YoY |
|---|---|---|
| 2021 | 1,504 | — |
| 2022 | 7,071 | ▲ 370.1% |
| 2023 | 7,145 | ▲ 1.0% |
| 2024 | 8,099 | ▲ 13.4% |
| 2025 | 16,308 | ▲ 101.4% |
| 2026 (Jan–Jun) | 8,082 | ▲ 66.0% YTD |
Monthly sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 492 | 492 | 517 | 1,504 |
| 2022 | 634 | 604 | 695 | 826 | 826 | 866 | 557 | 641 | 587 | 278 | 278 | 279 | 7,071 |
| 2023 | 478 | 435 | 502 | 651 | 716 | 717 | 590 | 679 | 591 | 623 | 595 | 568 | 7,145 |
| 2024 | 581 | 555 | 556 | 719 | 719 | 654 | 693 | 693 | 631 | 825 | 718 | 755 | 8,099 |
| 2025 | 649 | 590 | 620 | 1,035 | 987 | 989 | 1,370 | 1,307 | 1,309 | 2,678 | 2,212 | 2,562 | 16,308 |
| 2026 | 1,422 | 1,272 | 1,397 | 1,326 | 1,370 | 1,295 | — | — | — | — | — | — | 8,082 |
