“We believe intense focus on month-to-month numbers is just not the way we want to run the business,” Mark LaNeve says. The automaker had a difficult December in the U.S. as each vehicle segment was down.
What does this mean for GCBC?
As automakers seem to be trending toward quarterly vs monthly reporting spearheaded by the big boys, GCBC is in the process of adjusting our editorial schedules and structure to provide a more accurate readout.
By April, we will begin publishing quarterly reports, similar to our monthly reports.
We will still be providing monthly updates as long as possible but the figures will not include Ford or GM. Since they make up a large chunk of the market share, estimates could severely skew the numbers and provide very inaccurate data.
We are also working on revamping the interface with some really cool data tools, a custom reporting engine, quarterly, semi-annual and yearly reports.
We are working very hard to bring our readers a much more streamlined experience very soon. Thanks for reading!
