Truck sales are dwindling. Which two companies does this transition hurt the most? That’d be Chrysler and Ford; two manufacturers who are facing some pressing financial concerns.
So who debuts new trucks in Detroit at the North American International Auto Show? That’d be Chrysler and Ford; two manufacturers who produce relatively impressive pickups but need to stay on top of the game to maintain their lofty sales totals.
Dodge Ram debut factoid: 115 head of cattle were present for the introduction, suggesting most strongly that the ‘personal transportation truck’ may be slip-slidin’ away, but the ‘work truck’ is still necessary.
The ’09 Ford F150, America’s best-selling vehicle for… forever, is not as “all-new” as the Ram but does sport some toughening, both underneath and skin-deep.
F150 debut factoid: Toby Keith joined Mark Fields in the F150 as it drove on stage.