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Perhaps the loss of the M3’s exterior cool is not such a loss. At the same time, and with the same magnitude, comes a gain in visual flair. And any previous audible subtlety gives way to aural stimulation rarely heard outside of Le Mans or Indy. The M3’s new V8 will enable it to compete more directly with the Audi RS4 and upcoming Mercedes-Benz C63 AMG. The BMW, surprise surprise, may even be the value victor. This video may not cause you to surrender to the M3’s beauty; it may not show you its outright speed; but if you pump up the volume – you will hear the phwoooar.