17.3% of the new vehicles sold in Canada in 2012 were pickup trucks. Of those 290,481 trucks, 36.6% were Ford F-Series pickups, 29.4% were GM trucks of one kind or another, 23.8% were Ram Pickups, and 8.9% were Japanese brand trucks. Of the 25,843 Japanese brand trucks which were sold in Canada in the twelve months of 2012, only 41.6% were full-size Tundras and Titans.
Canada’s pickup truck market declined by 2% in 2012, but one must remember that the loss of nearly 6000 units came about even as two vehicles entered extinction, contributing 13,967 fewer sales, and two small GM twins went on hiatus and were thus responsible for 2269 fewer sales. Set just the Ranger and Dakota aside and you’ll find that the market for Canada’s remaining 13 trucks grew 3% in 2012.
For the first time ever, one nameplate found more than 100,000 Canadian buyers in a calendar year. Ford F-Series sales rose 10.4% to 106,358 in 2012. Keep in mind, Canada’s overall new vehicle market grew 5.7%, so the gains generated by the F-Series, Ram, and Toyota Tacoma – the best-selling small truck – were significant. The improved sales of the F-Series, 10,033 extra units, was better than the total volume achieved by Suzuki and Land Rover combined.
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In other words, the Ford F-Series was the best-selling truck in Canada in 2012. Combined, the GMC Sierra and Chevrolet Silverado twins outsold the (Dodge) Ram Pickup by 9400 units. In 2011, the General Motors twins outsold the Ram by 22,906. Sales of the twins slid 9.8% in 2012. This wasn’t unexpected given the soon-coming nature of their replacements. Moreover, Sierra sales were coming off a major league high in 2011, so the decline doesn’t pull GMC back below the totals achieved between 2004-2009.
Toyota has never sold this many Tacomas in a single year in Canada. Toyota Tundra sales are down 37% from 2007’s high. Nissan Canada didn’t sell as many Titans in 2009 and 2010 combined as they did in 2012. And though Ridgeline sales are up year-over-year, 2012 was still the second-worst year on record for the unibody Honda.
Click the linked-up models in the table below to find historical monthly and yearly sales figures for both Canada and the United States. You can select any currently-marketed vehicle or manufacturer at GCBC’s Sales Stats page to find detailed sales results. There are yet more best seller lists upcoming, but for now, get to know the 15 best-selling trucks in Canada from 2012.