Immelman and Rose may be leading at The Masters in Augusta, Georgia, but Cadillac; Mercedes-Benz; and Buick are hoping to lead going away. Hmm?
The two General Motors brands and Mercedes are the major sponsors at one of golf’s premiere events, and web statistics provided by Compete.com are proving advertising’s merits. Lovers of golf are approximately five times more likely to visit Buick’s website than the typical consumer. For Mercedes and Cadillac, golf folk are about 2-3 times more likely.
It would be interesting to see the results during a time when the trio isn’t heavily advertising in tandem with an event like The Masters or without Tiger Woods pitching for Buick. After all (*stereotype alert*), golf is an expensive sport. It takes money to play. Buick, Cadillac, and Mercedes are commonly seen as upper-tier vehicles – especially the latter two brands. It may be that these automakers see an extraordinary percentage of golf lovers for the simple reason that golf lovers often have money. Golf lovers are also frequently of an older generation. Nothing says older quite as well as a Buick or Cadillac.