When Congress let the $7,500 federal EV tax credit expire on September 30, it created the sharpest policy-induced demand shift in modern automotive history. Buyers who might have purchased over the next six months compressed their decisions into Q3. October and November sales reflected the hangover.
Now manufacturers are responding exactly as you’d expect: bridging the gap with their own money while the market recalibrates. Hyundai is offering $11,000 on the Ioniq 5. Kia has $10,000 on the EV6 and EV9. These aren’t fire sales. They’re investments in maintaining market position during a transition period that everyone knew was coming.
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