TLDR: Hyundai-Kia has outsold Honda for 19 of the past 20 months, maintaining an average monthly advantage of 46,121 units throughout 2024. This isn’t monthly volatility but a sustained restructuring of the U.S. automotive market that began in January 2024 and shows no signs of reversal.
The August 2025 sales reports confirmed what’s been building for nearly two years: Hyundai-Kia’s combined U.S. operations now systematically outsell Honda and Acura, month after month, quarter after quarter.
No Membership? You’re missing out
Get immediate ad-free access to all our premium content.
