2021 European Automotive Sales by Brand – The Best-Selling Automotive Brands By Sales Volume
In the brands ranking, VW is down 5.1% to keep the top spot despite its lowest annual sales since 1993 and its lowest market share since 2008, while Renault drops from #2 in 2020 to 4th in 2021 with a 16.2% drop in sales, leading to new record lows in sales and market share. Renault falls behind Peugeot and Toyota which both set new ranking records, even though Peugeot hits a new record low in sales.
Toyota sets a new market share record at 5.8% BMW is back above Mercedes-Benz thanks to almost stable sales as Mercedes loses 14.4%. Thanks to its strong year, BMW hits a new market share record at 5.7%. Audi is down 1.7% in 8th place behind sister brand Skoda. Ford drops from 5th to 9th with an 18.6% decline in sales to new record lows in sales and market share, while Hyundai jumps 4 places into the top-10 with a gain of 19.1%. This means Hyundai sets a new record for market share at 4.3% but not an annual sales record as it sold over half a million cars in 2017, 2018 and 2019. Sister brand Kia does the same with sales up 14.9%, passing Fiat (new record low sales) and Citroën while closing in on Opel/Vauxhall. All three of these Stellantis brands are pretty stable on 2020. So is Dacia at #15, distancing Seat which is down 6.8%. However, when combining Seat with its sister brand Cupra, the Spanish brands hit a new market share record at 3.4%. Volvo is also pretty stable and hits a new market share record as well, distancing Nissan which is down 10.1% to new record low sales and its lowest market share since 2007.
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