European sales of limousines and upper class vehicles were down 29% in 2020, to just over 29,000 deliveries. This trials the overall market and drops their share to 0.2% of the total European car market, down from 0.3% last year.
BMW dominates this segment in 2020 thanks to its two models and the upcoming model change for the Mercedes-Benz S-Class. The BMW 8-Series and 7-Series increase their share of the class to 47.4%, with just the 8-Series responsible for 1 in every 4 cars sold in this segment in Europe, as it jumps to the top of the ranking. The 7-Series is down 31% but holds on to 2nd place, but only because it outsold the S-Class in the last quarter. That leaves the former segment leader in third place, just when the new generation is getting ready. Both BMW and Mercedes-Benz are planning to launch EV versions of their flagship sedans in 2021, although they’ll be named as stand-alone models: BMW i7 and Mercedes-Benz EQS.
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