2024 Best Selling Large Luxury Cars In the United States (All Models Ranked)
The Large Luxury Car segment refers to the upper echelon of passenger cars, typically emphasizing opulence, performance, cutting-edge technology, and brand prestige. Similar to other car segments, large luxury cars have faced a decline in sales, as consumer preference has increasingly shifted towards SUVs and crossovers, even in the luxury category. Vehicles in this segment have seen competition not just from luxury SUVs, but also from well-appointed midsize luxury sedans that offer many of the same features at a lower price point.
Luxury brands have responded to market demands by expanding their SUV and crossover lineups. Brands like Bentley with the Bentayga, Rolls-Royce with the Cullinan, and Lamborghini with the Urus are testament to how even the most traditional luxury car manufacturers are pivoting to meet demand. As with other segments, electrification is making its mark on the large luxury car category. Companies like Mercedes-Benz, BMW, and Audi are introducing plug-in hybrid or fully electric versions of their flagship sedans. The Porsche Taycan, an all-electric luxury sports sedan, has been noteworthy in this context. Beyond luxury, brands are continuously offering performance-oriented variants to cater to enthusiasts. Examples include the BMW M8, Mercedes-AMG S63, and Audi RS7.
The future of the large luxury car segment will likely be influenced by broader automotive trends, including electrification and the development of autonomous driving technologies. While the segment may not see the high volumes of others, it remains crucial for brand prestige and as a platform for innovation.
Here Are The Most Popular Large Luxury Cars in the U.S for 2024
This data table looks at last month’s total large luxury car sales volumes in the United States by model. We compare U.S market large luxury car sales for last month with the same month last year. We also include the year to date sales numbers and compare with the same year to date numbers from last year. With both monthly and YTD sales numbers we have a growth rate column so you can better gauge an individual large luxury car sales success in the U.S market.
| Model | Month | Month LY | Change | YTD | YTD LY | YTD Change |
|---|---|---|---|---|---|---|
| BMW 7-Series | 887 | 1,025 | -13.46 | 2,593 | 2,885 | -10.12 |
| Audi A8 | 146 | 138 | 5.80 | 428 | 389 | 10.03 |
| Lucid Air | 205 | 281 | -27.05 | 599 | 790 | -24.18 |
| Toyota Crown | 2,970 | 1,335 | 122.47 | 7,685 | 1,393 | 451.69 |
| Audi e-Tron GT | 265 | 258 | 2.71 | 2,798 | 726 | 285.40 |
| Mercedes-Benz EQS-Sedan | 306 | 857 | -64.29 | 894 | 2,200 | -59.36 |
| Genesis G90 | 140 | 140 | 0.00 | 442 | 356 | 24.16 |
| Lexus LS | 247 | 234 | 5.56 | 683 | 579 | 17.96 |
| Porsche Panamera | 179 | 345 | -48.12 | 523 | 972 | -46.19 |
| Mercedes-Benz S-Class | 814 | 1,090 | -25.32 | 2,380 | 3,068 | -22.43 |
| Porsche Taycan | 427 | 662 | -35.50 | 1,247 | 1,864 | -33.10 |
| ∑ = 6,586 | ∑ = 6,365 | ∑ = 20,272 | ∑ = 15,222 |
2024 U.S Quarterly Large Luxury Car Sales Numbers
This data table looks at quarterly sales performance for the large luxury car segment in the United States. It includes all major large luxury car models sold in the U.S market. We compare last quarter’s large luxury car U.S sales at the model level with the same large luxury car model sales quarter last year. We also include a growth rate too so you can see which large luxury car models are growing and which ones are declining. The quarterly view of large luxury car sales at the model level often gives you a better picture of what is happening than monthly because it takes out some of the month to month noise.
2024 New Large Luxury Car Sales Data by Month in the U.S
This sales data table looks at monthly sales performance for the large luxury car segment in the United States on a month to month basis for the entire year so far. It includes all major large luxury car models sold in the U.S market and you can see that the monthly large luxury car sales trends clearly. Seeing the individual large luxury car model sales performance in this way gives you a good sense of the momentum (good or bad).
