Sales of large SUVs in Europe are up 12% in 2019 to nearly 334,000 sales, 2.1% of the total European car market (up from 1.9% in 2018). This is the segment’s second best year in the last decade, behind the 344,000 sales in 2016 but still far below 2006 and 2007 when over half a million large SUVs were sold annually in Europe and when both the Mercedes-Benz M-Class and BMW X5 both sold over 50,000 units a year.
In 2019, no large SUV is above that level, with the X5 thanks to the new generation up 46% to 44,700 sales, which gives it a sizeable lead over the Volvo XC90, which is down 4% to below 30,000 sales. The Range Rover Sport is up 6% and the Volkswagen Touareg is up an impressive 60% as both models leapfrog the Mercedes-Benz GLE, down 2% despite a new generation. This is the Touareg’s highest annual sales volume in over a decade, but still far below its record of nearly 45,000 sales in 2005.
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