Ford Explorer
Here you will find monthly and yearly United States and Canadian sales figures for the Ford Explorer. One of the vehicles that popularized the modern SUV, the Explorer has been a mainstay of Ford’s lineup since 1991 and remains among the best-selling three-row SUVs in North America. Now built on a rear-drive-based unibody platform with turbocharged EcoBoost power, it anchors Ford’s mid-size SUV range.
- Class: Mid-size three-row SUV
- Base engine: 2.3L EcoBoost four-cylinder, 300 horsepower and 310 lb-ft
- ST engine: 3.0L EcoBoost V6, 385 horsepower and 415 lb-ft
- Transmission: 10-speed automatic
- Drivetrain: Rear-wheel drive with available intelligent four-wheel drive
- Seating: Up to seven passengers
- Trims: Active, ST-Line, Tremor, Platinum, ST
Ford Explorer Sales in the United States
The Explorer has gone through several reinventions. After a mid-2000s peak of 239,788 units in 2005 and a deep recession trough of 52,190 in 2009, the unibody redesign rebuilt demand to a high of 271,131 in 2017. Volume has since moved in a narrower band, dipping to 186,799 in 2023 before recovering to 194,094 in 2024 and 222,706 in 2025. The third quarter of 2026 brought 62,285 sales, up 11.2 percent on the 56,000 of the third quarter of 2025, though down 5.0 percent on the 65,538 of the second quarter of 2026. October was the Explorer’s strongest month of 2026 so far at 23,885, up 35.2 percent on the 17,664 of October 2025. That puts January to October 2026 at 213,095, up 19.3 percent on the 178,593 of the same months of 2025.
Ford Explorer, United States calendar-year unit sales, 2005–2026. 2026 is January–Oct (partial).
Annual sales
| Year | Units | YoY |
|---|---|---|
| 2005 | 239,788 | — |
| 2006 | 179,229 | ▼ 25.3% |
| 2007 | 137,817 | ▼ 23.1% |
| 2008 | 78,439 | ▼ 43.1% |
| 2009 | 52,190 | ▼ 33.5% |
| 2010 | 60,687 | ▲ 16.3% |
| 2011 | 135,704 | ▲ 123.6% |
| 2012 | 164,207 | ▲ 21.0% |
| 2013 | 192,397 | ▲ 17.2% |
| 2014 | 209,994 | ▲ 9.1% |
| 2015 | 249,251 | ▲ 18.7% |
| 2016 | 248,507 | ▼ 0.3% |
| 2017 | 271,131 | ▲ 9.1% |
| 2018 | 261,571 | ▼ 3.5% |
| 2019 | 187,061 | ▼ 28.5% |
| 2020 | 226,215 | ▲ 20.9% |
| 2021 | 219,871 | ▼ 2.8% |
| 2022 | 207,763 | ▼ 5.5% |
| 2023 | 186,799 | ▼ 10.1% |
| 2024 | 194,094 | ▲ 3.9% |
| 2025 | 222,706 | ▲ 14.7% |
| 2026 (Jan–Oct) | 213,095 | ▲ 19.3% YTD |
Monthly sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2005 | 15,478 | 22,250 | 24,858 | 23,800 | 19,539 | 28,835 | 32,088 | 17,151 | 12,879 | 12,122 | 11,792 | 18,996 | 239,788 |
| 2006 | 12,000 | 17,559 | 17,157 | 13,772 | 16,717 | 18,437 | 15,851 | 16,076 | 15,701 | 11,976 | 10,599 | 13,384 | 179,229 |
| 2007 | 8,876 | 12,971 | 12,876 | 11,956 | 13,821 | 14,204 | 11,212 | 11,929 | 10,690 | 9,786 | 8,609 | 10,887 | 137,817 |
| 2008 | 7,217 | 9,452 | 10,969 | 7,356 | 8,122 | 6,819 | 5,404 | 5,502 | 3,498 | 3,991 | 4,763 | 5,346 | 78,439 |
| 2009 | 3,687 | 3,073 | 3,317 | 3,723 | 5,315 | 5,219 | 3,108 | 4,650 | 4,450 | 4,596 | 4,440 | 6,612 | 52,190 |
| 2010 | 4,247 | 4,038 | 5,907 | 5,295 | 5,677 | 6,700 | 4,763 | 2,474 | 3,734 | 3,692 | 4,061 | 10,099 | 60,687 |
| 2011 | 7,351 | 9,657 | 12,482 | 12,593 | 13,318 | 10,422 | 9,897 | 9,901 | 11,336 | 11,987 | 12,888 | 13,872 | 135,704 |
| 2012 | 9,966 | 10,440 | 13,239 | 14,086 | 15,538 | 14,625 | 11,997 | 13,863 | 14,049 | 14,220 | 14,940 | 17,244 | 164,207 |
| 2013 | 15,207 | 17,391 | 18,599 | 15,440 | 18,009 | 16,597 | 14,089 | 15,637 | 14,965 | 15,288 | 14,268 | 16,907 | 192,397 |
| 2014 | 12,810 | 13,924 | 19,334 | 18,479 | 22,623 | 17,290 | 19,006 | 19,391 | 15,795 | 16,496 | 16,382 | 18,464 | 209,994 |
| 2015 | 17,036 | 18,613 | 23,058 | 18,844 | 22,304 | 22,549 | 23,381 | 23,671 | 20,715 | 20,723 | 16,690 | 21,667 | 249,251 |
| 2016 | 16,614 | 22,389 | 24,412 | 23,546 | 21,790 | 20,356 | 19,192 | 20,980 | 19,146 | 18,597 | 19,628 | 21,857 | 248,507 |
| 2017 | 17,650 | 21,696 | 23,424 | 22,864 | 25,632 | 24,285 | 21,529 | 20,747 | 21,207 | 19,421 | 24,110 | 28,566 | 271,131 |
| 2018 | 17,989 | 20,860 | 23,955 | 20,865 | 22,676 | 22,361 | 22,782 | 24,035 | 21,347 | 21,935 | 20,473 | 22,293 | 261,571 |
| 2019 | 20,369 | 19,554 | 21,999 | 12,968 | 14,963 | 11,970 | 11,169 | 12,509 | 10,276 | 16,887 | 17,511 | 16,886 | 187,061 |
| 2020 | 18,289 | 23,678 | 14,342 | 8,071 | 17,936 | 18,832 | 20,709 | 18,408 | 19,942 | 21,079 | 18,848 | 26,081 | 226,215 |
| 2021 | 18,095 | 20,745 | 26,404 | 27,040 | 16,512 | 9,445 | 13,351 | 8,490 | 20,092 | 20,714 | 18,268 | 20,715 | 219,871 |
| 2022 | 16,255 | 9,566 | 16,915 | 20,801 | 19,594 | 19,786 | 17,763 | 19,076 | 16,577 | 15,887 | 16,440 | 19,103 | 207,763 |
| 2023 | 15,617 | 19,174 | 23,270 | 18,327 | 14,531 | 13,504 | 8,664 | 8,572 | 16,473 | 16,634 | 12,513 | 19,520 | 186,799 |
| 2024 | 18,835 | 19,611 | 20,019 | 19,294 | 16,728 | 10,316 | 12,887 | 16,893 | 12,216 | 17,145 | 14,299 | 15,851 | 194,094 |
| 2025 | 13,505 | 15,071 | 18,738 | 20,989 | 20,504 | 16,122 | 18,837 | 20,617 | 16,546 | 17,664 | 20,226 | 23,887 | 222,706 |
| 2026 | 17,655 | 20,100 | 23,632 | 21,191 | 22,316 | 22,031 | 18,904 | 19,801 | 23,580 | 23,885 | — | — | 213,095 |
Ford Explorer Sales in Canada
Canadian Explorer sales have been more variable, ranging roughly between 10,000 and 18,000 units in recent years. After a soft 2023 at 10,667 units, demand recovered to 11,379 in 2024 and 15,718 in 2025, a gain of about 38 percent year over year. The third quarter of 2026 brought 4,207 sales, down 11.0 percent on the 4,727 of the third quarter of 2025, though up 7.8 percent on the 3,901 of the second quarter. That leaves January to September 2026 at 11,954, up 15.3 percent on the 10,366 of the same months of 2025.
Ford Explorer, Canada calendar-year unit sales, 2004–2026. 2026 is January–Sep (partial).
Annual sales
| Year | Units | YoY |
|---|---|---|
| 2004 | 14,266 | — |
| 2005 | 10,439 | ▼ 26.8% |
| 2006 | 9,234 | ▼ 11.5% |
| 2007 | 7,583 | ▼ 17.9% |
| 2008 | 4,486 | ▼ 40.8% |
| 2009 | 4,121 | ▼ 8.1% |
| 2010 | 4,292 | ▲ 4.1% |
| 2011 | 9,406 | ▲ 119.2% |
| 2012 | 10,427 | ▲ 10.9% |
| 2013 | 10,772 | ▲ 3.3% |
| 2014 | 12,677 | ▲ 17.7% |
| 2015 | 15,615 | ▲ 23.2% |
| 2016 | 15,275 | ▼ 2.2% |
| 2017 | 17,333 | ▲ 13.5% |
| 2018 | 18,289 | ▲ 5.5% |
| 2019 | 9,667 | ▼ 47.1% |
| 2020 | 16,229 | ▲ 67.9% |
| 2021 | 16,388 | ▲ 1.0% |
| 2022 | 15,766 | ▼ 3.8% |
| 2023 | 10,667 | ▼ 32.3% |
| 2024 | 11,379 | ▲ 6.7% |
| 2025 | 15,718 | ▲ 38.1% |
| 2026 (Jan–Sep) | 11,954 | ▲ 15.3% YTD |
Monthly sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2004 | 791 | 1,352 | 1,397 | 1,112 | 1,505 | 1,916 | 1,765 | 957 | 990 | 588 | 727 | 1,166 | 14,266 |
| 2005 | 675 | 833 | 727 | 784 | 903 | 1,338 | 1,432 | 1,028 | 667 | 440 | 478 | 1,134 | 10,439 |
| 2006 | 471 | 681 | 596 | 652 | 942 | 1,161 | 1,293 | 776 | 645 | 594 | 699 | 724 | 9,234 |
| 2007 | 505 | 767 | 618 | 726 | 829 | 784 | 1,084 | 495 | 383 | 378 | 421 | 593 | 7,583 |
| 2008 | 659 | 288 | 346 | 399 | 503 | 367 | 282 | 370 | 199 | 278 | 391 | 404 | 4,486 |
| 2009 | 202 | 221 | 358 | 294 | 315 | 357 | 456 | 381 | 378 | 336 | 434 | 389 | 4,121 |
| 2010 | 240 | 242 | 344 | 364 | 406 | 640 | 571 | 339 | 299 | 170 | 350 | 327 | 4,292 |
| 2011 | 347 | 432 | 938 | 886 | 898 | 1,185 | 816 | 780 | 941 | 796 | 731 | 656 | 9,406 |
| 2012 | 610 | 451 | 741 | 979 | 1,144 | 1,157 | 965 | 954 | 1,008 | 774 | 876 | 768 | 10,427 |
| 2013 | 623 | 534 | 898 | 940 | 1,259 | 1,048 | 808 | 903 | 1,091 | 978 | 871 | 819 | 10,772 |
| 2014 | 597 | 581 | 1,085 | 1,093 | 1,429 | 1,187 | 1,263 | 1,235 | 1,434 | 1,015 | 759 | 999 | 12,677 |
| 2015 | 494 | 567 | 970 | 1,232 | 998 | 1,278 | 2,081 | 1,967 | 1,847 | 1,347 | 1,581 | 1,253 | 15,615 |
| 2016 | 634 | 786 | 1,121 | 1,416 | 1,232 | 1,051 | 1,439 | 1,686 | 1,751 | 1,482 | 1,664 | 1,013 | 15,275 |
| 2017 | 994 | 1,106 | 1,468 | 1,705 | 1,540 | 1,958 | 1,796 | 1,604 | 1,715 | 1,064 | 1,268 | 1,115 | 17,333 |
| 2018 | 1,123 | 1,099 | 1,702 | 1,877 | 1,672 | 1,848 | 1,948 | 1,901 | 1,624 | 1,247 | 1,184 | 1,064 | 18,289 |
| 2019 | 886 | 806 | 848 | 770 | 770 | 702 | 746 | 746 | 681 | 974 | 847 | 891 | 9,667 |
| 2020 | 1,283 | 1,166 | 1,284 | 1,018 | 925 | 1,020 | 1,958 | 1,869 | 1,869 | 1,318 | 1,199 | 1,320 | 16,229 |
| 2021 | 1,138 | 1,138 | 1,309 | 1,640 | 1,491 | 1,642 | 1,304 | 1,366 | 1,305 | 1,330 | 1,330 | 1,395 | 16,388 |
| 2022 | 1,061 | 1,010 | 1,164 | 1,535 | 1,535 | 1,609 | 1,535 | 1,765 | 1,612 | 980 | 980 | 980 | 15,766 |
| 2023 | 807 | 734 | 845 | 974 | 1,071 | 1,073 | 792 | 911 | 793 | 931 | 889 | 847 | 10,667 |
| 2024 | 825 | 787 | 788 | 1,108 | 1,108 | 1,008 | 1,036 | 1,036 | 944 | 984 | 855 | 900 | 11,379 |
| 2025 | 898 | 816 | 858 | 1,054 | 1,006 | 1,007 | 1,624 | 1,551 | 1,552 | 1,923 | 1,588 | 1,841 | 15,718 |
| 2026 | 1,337 | 1,195 | 1,314 | 1,326 | 1,248 | 1,327 | 1,430 | 1,394 | 1,383 | — | — | — | 11,954 |
Ford Explorer Generations
- First generation (1990-1994): The first-generation Explorer was based on the Ford Ranger pickup truck. It was powered by a 4.0L V6 engine that produced 155 horsepower.
- Second generation (1995-2001): The second-generation Explorer was redesigned with a more modern look. It was also larger and more comfortable than the first generation. It was powered by a 4.0L V6 engine that produced 190 horsepower.
- Second generation (1995-2001): The second-generation Explorer was redesigned with a more modern look. It was also larger and more comfortable than the first generation. It was powered by a 4.0L V6 engine that produced 190 horsepower.
- Fourth generation (2006-2010): The fourth-generation Explorer was redesigned with a more car-like interior and exterior. It was also available with a third-row seat for the first time. It was powered by a 4.0L V6 engine that produced 210 horsepower or a 5.4L V8 engine that produced 292 horsepower.
- Fifth generation (2011-2019): The fifth-generation Explorer was redesigned with a more crossover-like look. It was also available with a hybrid powertrain for the first time. It was powered by a 3.5L V6 engine that produced 290 horsepower or a 3.5L V6 hybrid engine that produced 285 horsepower.
- Sixth generation (2020-present): The sixth-generation Explorer was redesigned with a more modern look. It is also available with a more powerful 3.0L Ecoboost V6 engine that produces 365 horsepower.
