It's a strategy that worked well for Ford during the first-generation's tenure. Between late 2006 and the end of 2014, 937,953 copies of the Edge were sold in the United States; another 121,128 in Canada.
Ford wants the second-generation Edge to be viewed as a tech powerhouse, as an upmarket alternative along the lines of the Nissan Murano. It looks a lot like the outgoing model, but is sufficiently differentiated to make sure consumers know there's a new Edge.
There's also a new 2.7L twin-turbo V6 engine from Ford's new F-150. The subject of this week's Alex On Autos video review, however, is the 2015 Ford Edge Titanium with the 2.0L turbocharged four-cylinder.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook. Alex On Autos is also on Facebook and Twitter.