Ask GCBC: Fiesta Or Focus?

In this latest addition to the ever-growing list of content made available by GCBC, we're allowing you to ask us to sort the sales data the way you want it. In fact, you can ask anything, and we might just choose to answer your question even if you ask, "Should I buy a used Aston Martin?" If you want to ask a question, email askgoodcarbadcar@gmail.com

This week, Thomas O. From Nova Scotia wants to know the following: "Which car is more enjoyable: a Ford Focus Titanium or Ford Fiesta Titanium?"

Aside from niche models like the ST versions of both and the three-cylinder Fiesta EcoBoost, it's worth noting that Titanium trim Ford small cars differ only from non-Titanium versions in terms of features and equipment: sunroofs, leather, alloys, etc. 

Thus, when say that the 2016 Ford Fiesta is more fun to drive than the 2016 Ford Focus, we can apply that verdict across the board, from the S to the SE to the Titanium.

But more enjoyable overall? The 2016 Ford Focus is much more refined, quiet, spacious, and attractive than the 2016 Ford Fiesta. 

Small Car Sales In Canada - January 2016

2016 Honda Civic grey profile
More than one out of every five compact cars sold in Canada in January 2016 was a Honda Civic. January volume jumped 62%, a year-over-year gain of 1418 units. 

Most cars didn't generate 1418 total sales, let alone sell 1418 more sales this January than in January 2015.


Canada Vehicle Sales Rankings By Model - January 2016
Canada Car Sales Rankings By Model - January 2016


But the Civic isn't like most cars. Oh, it's a fairly conventional compact. (You can read our review of the 2016 Honda Civic Touring here.) But its Canadian presence is massive. In 18 consecutive years, the Civic was Canada's best-selling car, a streak that began in 1998 and ran through 2015. In 2008, the Civic was Canada's best-selling vehicle overall

January 2016 Canada SUV And Crossover Sales Rankings - Top 94 Best-Selling SUVs In Canada - Every SUV Ranked

Canadian sales of SUVs and crossovers exploded with a 22% year-over-year improvement to nearly 43,000 units in January 2016, equal to four out of every ten new vehicles sold in the first month of the year.

Cars are fading, earning 9200 fewer sales than the SUV/crossover sector in Canada in January 2016. SUVs, led by the Toyota RAV4 for a second consecutive January, added 7613 sales to the industry's ledger in the lowest-volume month of the year.


Canada Auto Sales Brand Rankings - January 2016
Canada Vehicle Sales Rankings By Model - January 2016
Canada Car Sales Rankings By Model - January 2016


Yes, January is when Canadians simply don't turn up to new vehicle showrooms. Yet in 2016, January sales across the industry soared to a 15-year high. Why? Well, you guessed it, because they wanted more utility vehicles.

January 2016 Canada Passenger Car Sales Rankings - Top 133 Best-Selling Cars In Canada - Every Car Ranked

2017 Hyundai Elantra red
Although Canadians registered 1419 more Honda Civics in January 2016 than in January 2015, the market for passenger cars slid 3.5% in the first month of the year.

Incidentally, January 2016 was the highest-volume January for the Canadian auto industry since 2002. Cars are simply not the force now that they were back then, however. Even looking back five years to January 2011, cars accounted for 39% of the industry's total volume. 


Canada Auto Sales Brand Rankings - January 2016
Canada Vehicle Sales Rankings By Model - January 2016
Canada SUV/Crossover Sales Rankings By Model - January 2016


That figure plunged to 31% in 2016. The market has expanded 28% over that period, but Canadians only bought as many cars now as they did five years ago.


January 2016 Canada Vehicle Sales Rankings - Top 257 Best-Selling Vehicles In Canada - Every Vehicle Ranked

2016 Ford F-150 Lariat Supercrew
Canadian auto sales jumped 10% to a 15-year January high last month. 2016 began with big boosts from Canada's five best-selling nameplates, a quintet which accounts for nearly a quarter of all new vehicle sales in Canada.

The Ford F-Series' downturn in 2015 was followed up by the best January in the nameplate's history. Honda Civic sales jumped 62%. Earlier this month, we wrote for Autofocus.ca about the large margins of victory scored by Canada's best-selling truck and best-selling car. These are the kinds of margins which almost make the F-Series' 51st consecutive year atop the truck leaderboard and the Civic's 19th consecutive year as Canada's best-selling car foregone conclusions.


Canada Auto Sales Brand Rankings - January 2016
Canada Car Sales Rankings By Model - January 2016
Canada SUV/Crossover Sales Rankings By Model - January 2016


The duo generated more than one out of every ten new vehicle sales in January, the lowest-volume month on the auto sales calendar. The F-Series gain helped propel Ford to a 13% year-over-year increase. Honda sales rose 37%, the biggest year-over-year gain of any volume brand.