Lincoln's first-generation, Ford Edge-based MKX was initially successful. In its first full year, U.S. Lincoln dealers sold 38,000 MKXs.
But then the market tanked, Lincoln became even less of a player, and between 2009 and 2015, Lincoln averaged a little more than 23,000 annual MKX sales. Not the sort of stuff that would impress Lexus, which sells more than 100,000 RXs per year.
Finally, however, there's a new MKX. More stylish, less obviously Edge-based, faster, and more technologically advanced and luxurious, the new MKX is... not a hit. Yet.