Car Buyer: "Oh, thanks, I'm excited to see what my money buys me."
Anytown Car Mall Sales Rep: "Right on. So you said your budget topped out at $30,000. We can definitely squeeze in under that upper limit with one car or another. You want a wagon, not a simple hatchback. You want your automatic to be a dual-clutch gearbox. An import brand is also one of your prerequisites. A diesel engine is a must-have, which will be nice for you since a litre of diesel currently costs $0.17 less than a litre of regular gasoline."
• Loads of cargo space
• Diesel efficiency and torque
• Great ride/handling blend
• Such a solid structure
• The simple fact that they build this
|THE BAD |
• Torquey but not quick
• $1400 less = suitable manual shifter
• You'll get an awful lot of SUV for $38K
• Comically old infotainment unit
• Not quite on the sporty side of fun
Car Buyer: "Exactly. I just hope I'll be able to decide which one I like best."
Anytown Car Mall Sales Rep: "Well, if you'll just go ahead and scan this list here, I don't think you'll have too much trouble with the decision process."
Car Buyer: Silence. Stunned facial expression.
Anytown Car Mall Sales Rep: "Well, what do you think?"
Car Buyer: "There's only one car on the list."
Anytown Car Mall Sales Rep: "Oh, but what a car it is."
Even if our example of a car buyer's wish list was dramatically shortened, your options are still limited to just the one car. Sacrifice the direct-shift gearbox demand, or the import brand demand, or the diesel powerplant demand – you're still looking at a Volkswagen Golf Sportwagon, and nothing else.