Large SUV Sales In Canada - July 2015 YTD

2015 Chevrolet Tahoe Z71
22% of the full-size, volume brand, truck-based SUVs sold in Canada in the first six months of 2015 were Ford Expeditions. But the Expedition's market share shot up to 33% during the month of July 2015 thanks to an 89% year-over-year volume increase. 

The Expedition is now the top-selling full-size, mainstream SUV in Canada, but there are a number of asterisks applicable. The Expedition nameplate takes into account both regular and long-wheelbase versions. 

Sales of its key rivals from Chevrolet and GMC do not. Thus, the Expedition's numbers are more suitably compared with figures for both the Chevrolet Tahoe and Chevrolet Suburban, which outsold the Expedition by 546 units through the first seven months of 2015.

Commercial Van Sales In Canada - July 2015 YTD

2015 Ram ProMaster City white
Canadian sales of commercial vans increased by just 1% in July 2015, a gain of only 41 units, as full-size competitors dropped 5%. 

The small commercial van sector more than made up for those losses with a 27% gain powered largely by the Ram ProMaster City's 340 additional sales. (The ProMaster City wasn't on sale at this time a year ago.)

As a result, the share of the market belonging to the smaller vans, including the best-selling ProMaster City and the year-to-date best-selling Ford Transit Connect, shot up to 23.5% in July 2015 from 18.7% in July 2014.

Top 13 Best-Selling Pickup Trucks In Canada - July 2015 YTD

2015 Ram Heavy Duty Crew Cab
Canadian sales of full-size pickup trucks declined slightly in July 2015, posting a collective 2% drop to 31,081 units as GM's twins and the top-selling Ford F-Series suffered meaningful decreases. 

The Ram truck range bucked the trend with a 16% increase to its highest monthly total ever; Toyota and Nissan also produced 9% and 7% gains with their Tundra and Titan trucks, respectively.

But the reason Canada's pickup truck category grew at all in July 2015 was because midsize pickups posted a sharp uptick. Forget the 2% drop in full-size sales – the little guys jumped 70%, a gain of 961 units, compared with July 2014.

Small Car Sales In America - July 2015 YTD

2014 Honda Civic grey
July 2015 marked the first month since September 2014 that the Toyota Corolla wasn't America's best-selling small car; the first month since September 2014 that the Honda Civic was America's best-selling small car. 

Civic volume rose 4% to 31,139 units, a 1101-unit increase. That alone would have been enough had Corolla volume remained level compared with July 2014, but Corolla sales dropped 2% to 30,249 units, a modest 584-unit decrease.

Overall, compact car volume is on the rise, both in July and through the first seven months of 2015.

Subcompacts? Not so much.

Canada Auto Sales Brand Rankings - July 2015 YTD

2015 Ram Laramie Limited 1500 Crew Black
Automakers competing in the Canadian marketplace reported record sales in the first-half of 2015 as the industry's volume increased 2.6% compared with the first-half of 2014. July's numbers poured in this afternoon, revealing an ever so slight 0.5% uptick in new vehicle sales in the seventh month of the year.

Fiat Chrysler Automobiles announced a modest 2% increase despite declines at Chrysler, Dodge, and Fiat. Jeep sales shot up to its highest July total ever and Ram set a monthly sales record. 

Canada auto brand market share chart July 2015
Click Chart To Expand
Honda Canada, meanwhile, suffered car sales declines with its Civic, CR-Z, Accord, and Crosstour, but saw CR-V sales rise 2% and also sold 1936 new HR-Vs. A sharp decrease in car sales at Nissan was more than offset by the gains in its "light truck" division – Rogue volume jumped 30%; Murano volume more than doubled.

Ford was the top-selling auto brand in the country, but sales dropped 6% as the F-Series tumbled 11%. Mercedes-Benz led all premium brands with 3071 non-Sprinter sales. Among major manufacturers, Ford MoCo, General Motors, Hyundai-Kia, and the Volkswagen Group all suffered lower sales rates in July 2015 than in July 2014.

The fastest-growing brand was Volvo, thanks to a burst from the new XC90. (Acura, Lexus, Porsche, Mercedes-Benz, and Jeep all posted gains greater than 20%.) 

The sharpest decreases were recorded by Smart, Chrysler, Buick, Dodge, and Fiat – three of which are part of the FCA empire, Canada's best-selling automaker.

More details upcoming.