Audi USA Sold More A3s Than A4s In October 2014

Are times changing, or was October nothing more than an optimal arranging of circumstances in favour of Audi’s smallest sedan?

Audi USA sold more A3s than A4 sedans in October 2014, a serious shift from a year ago when the old A3 hatchback was dead and Audi sold 3040 A4s.


Canada Vehicle Sales Rankings By Model - October 2014 YTD
• Canada Car Sales Rankings By Model - October 2014 YTD


Before we assume this will be the new way forward for Audi in America, remember that the A4 is at the end of its rope. The next generation A4 has already been spotted in camo form, and while the current car clearly remains competitive in the marketplace, it is an older design.

The A3, on the other hand, was released in the United States in new sedan form earlier this year.

Small And Midsize Luxury SUV Sales In Canada - October 2014 YTD

2013 Infiniti JX35
Remove a trio of new rivals from the Audi Q5's segment and sales of the continuing nameplates still increased in Canada in October 2014, though not at the rate of the overall market. 


• Canada Vehicle Sales Rankings By Model - October 2014 YTD
• Canada SUV/Crossover Sales Rankings By Model - October 2014 YTD


Canada luxury SUV sales chart October 2014
Click Chart To Expand
Non-Macan/MKC/X4 sales were up 1.6% in October 2014 despite the fact that these new utility vehicles – plus the smaller Audi Q3 and Mercedes-Benz GLA - were attempting to steal sales. 

They undoubtedly did, but the market for these vehicles is expanding at such a rate that slowdowns were felt by very few of the established small luxury crossover nameplates. The Acura RDX, Audi Q5, BMW X3, Infiniti QX50, and Land Rover LR2 all posted improved Canadian sales both in October and during the first ten months of 2014.

The Q5, even with 345 buyers heading the Q3's way, still rose 4% to 772 units. Year-to-date, no premium brand SUV/crossover has sold as often as the Q5, though Lexus's RX comes close. We'll see soon if increased RX pricing and the NX, yet to arrive, sitting below it will harm RX volume. 

Small SUV Sales In Canada - October 2014 YTD

2012 vw tiguan brown
Toyota Canada has averaged nearly 4000 monthly RAV4 sales since the beginning of August, a mighty figure for a progressively more popular crossover.


• Canada Vehicle Sales Rankings By Model - October 2014 YTD
• Canada SUV/Crossover Sales Rankings By Model - October 2014 YTD


Canada small SUV sales chart October 2014
Click Chart To Expand
But the RAV4 is Canada's second-best-selling utility vehicle, not the first. Ford Escape sales slid 5% in October 2014, but sales are up 17% this year. The Escape outsold the RAV4 by a much smaller margin this October than last - 777 units compared with 1769 a year ago - but its dominance was not as all-consuming last month than it has so often been.

Regardless, it's the category's overall sales figures which impress the most. Sales of Escape/RAV4/CR-V-class SUVs shot up 17% last month in an overall SUV/crossover market which rose 15%. They accounted for nearly one out of every five Canadian new vehicle sales last month, more than one out of every five if their six smaller, more car-like alternatives and a trio of true off-roaders are taken into consideration.

Midsize SUV Sales In Canada - October 2014 YTD

2013 Hyundai Santa Fe
GM Canada sold 1224 copies of their full-size Lambda-platform crossovers in October 2014, a 32% year-over-year increase as the Enclave jumped 28%, Traverse sales were up 19%, and Acadia sales shot up 44%.


• Canada Vehicle Sales Rankings By Model - October 2014 YTD
• Canada SUV/Crossover Sales Rankings By Model - October 2014 YTD


Canada midsize SUV sales chart October 2014
Click Chart To Expand
Big gains were were produced by few other three-row utility vehicles last month. The Hyundai Santa Fe XL rose 38% to 429 units, but Toyota Highlander volume slid slightly and the aging Honda Pilot was down 11%. Dodge Durango sales, up 48% this year, slid 32% in October.

The Ford Explorer continues to be Canada's leading three-row utility vehicle, but sales of tweener-sized two rows like the Ford Edge (soon to be replaced) and Hyundai Santa Fe Sport are far stronger. 

Unlike American car buyers, when Canadians think three rows, they're far more likely to pursue a Dodge Grand Caravan than an Explorer. 

Small And Midsize Luxury Car Sales In Canada - October 2014 YTD

Acura's new TLX was the second-best-selling premium brand car and third-best-selling premium brand vehicle overall in October 2014. Compared with the results achieved by its two predecessors - TL and TSX - one year ago, TLX sales were up 168% last month. 


Canada Vehicle Sales Rankings By Model - October 2014 YTD
• Canada Car Sales Rankings By Model - October 2014 YTD


Canada luxury car sales chart October 2014
Click Chart To Expand
BMW's 3-Series continued to lead all premium brand cars, however, with 946 October sales. That represents a 12% decrease for the 3-Series, yet overall 3-Series/4-Series sales were up 0.3%. 

Overall BMW passenger car volume was up 7% as their SAVs slid 13%. Likewise, Mercedes-Benz's cars grew at a faster clip than their SUVs. A similar story was told at Acura, Porsche, and Volvo, too. 

If you're a frequent GCBC reader, you know that growth in the luxury and mass-market sectors has been generated by SUVs and crossovers of late, while Canada's car market is, if not shrinking, then suffering progressively decreasing market share. The October results for some of Canada's favourite luxury brands stand in contrast with this trend, but only temporarily.