Sporty Car Sales In Canada - January 2017

2017 Dodge Challenger AWD
The Dodge Challenger was Canada's top-selling sports coupe in January 2017, but don't expect the muscle-bound, Canadian-built beast to remain on top for long.

January is far from the highest-volume month on the Canadian auto sales calendar. Indeed, it's the lowest-volume month. In 2016, only 3% of the Mustangs sold in Canada left dealers in January; slightly less than 3% of the Challenges. 

Thus, the fact that Dodge's venerable Challenger produced three more sales than the always-dominant Mustang in January does not mean the Challenger is on its way to a sales victory in 2017. The Mustang outsold the Challenger and Camaro combined last year.

However, it was prudent to expect that with a new all-wheel-drive option on the table, the Dodge Challenger could make real headway in the winter months.

Review: 2017 Chevrolet Cruze Hatchback Premier – A Good Car In Need Of A Good Powertrain

2017 Chevrolet Cruze Hatchback Premier
Month after month after month, Canadians are buying and leasing more SUVs than cars.

In recent weeks, the gap has spread. In January 2017, for example, Canadians acquired 1.5 utility vehicles for every car.

+ Hatch in the back

+ Quiet and refined
+ New, improved and nimble
+ Not a Civic/Elantra/Corolla
+ Looks good
– Dreadful throttle response
– Ride sometimes stiff on 18s
– $29K and no sunroof?
– MyLink is behind the times
– 1.4L often buzzy
And yet new car introductions continue at a healthy pace. And in the most hotly contested passenger car sector, compacts, the arrivals are frequent. 

There are new luxury sedans from Cadillac, Jaguar, Alfa Romeo, Lincoln, and Volvo: CT6, XE, Giulia, Continental, S90.

There are new sports cars from Fiat and Acura: 124 Spider and NSX.

There are new hybrid and electric cars from Hyundai, Chevrolet, and Kia: Ioniq, Bolt, Niro.

And there are new hatchback variants of established nameplates such as the Chevrolet Cruze. With the car sector's share of the market rapidly shrinking, with only three in ten new vehicle sales in January coming from the car sector, automakers aren't giving up. 

2016 was not a year to remember for the Chevrolet Cruze. Will the addition of a practical bodystyle bring new life to GM's compact car?

Small Car Sales In Canada - January 2017

2017 Mazda 3 Sport red
Canadian sales of passenger cars overall are sliding at a measurably faster rate than compact cars, the biggest segment in the Canadian auto industry's car sector. Compact cars slid 4% in January 2017, a modest decline of 734 units for a segment, but a modest decline that follows consistent declines in previous years, as well.

The Honda Civic, Canada's best-selling car overall, fell 10% in January. Its traditional top rival, the Hyundai Elantra, was down 20%. January's number two compact, the Toyota Corolla (including the Scion iM-turned-Corolla-iM), was up 16%, and Mazda 3 volume jumped 12% for its first monthly year-over-year gain since September 2014.

Large Luxury Car Sales In Canada - January 2017

2016 Mercedes-Benz S-Class white
While Canadian sales of passenger cars slid 5% in January 2017, the biggest, boldest, flagship luxury limos posted a 24% year-over-year improvement. 

Led by the Mercedes-Benz S-Class's 75% uptick to 70 January sales, sales across the category grew by 39 units. Sales of the Audi A8, BMW 7-Series, Jaguar XJ, and Maserati Quattroporte also increased.

Midsize Car Sales In Canada - January 2017

2018 Toyota Camry
Despite a 12% year-over-year decline to only 705 units, the Toyota Camry was Canada's most popular midsize car in January 2017.

January also hosted the introduction of the all-new 2018 Camry at Detroit's North American International Auto Show. Is a new Camry enough to turn around a category that lost more than 11,000 sales in 2016 and more than 600 in January 2017? 

Large Car Sales In Canada - January 2017

2017 Kia Cadenza white
Canadian sales of passenger cars dipped 5% in January 2017 as cars claimed only 29% of all new vehicle sales.

The full-size volume brand cars that form slightly less than 3% of that car market posted a collective 3% year-over-year sales decline despite gains from GM's two entries – Buick LaCrosse and Chevrolet Impala – and the Chrysler 300, the top-selling car in the category last month.

Top 20 Worst-Selling Vehicles In Canada - January 2017

2017 Hyundai Santa Fe Sport white
The Hyundai Santa Fe Sport, Volkswagen Jetta, Chevrolet Malibu, Nissan Micra, and Ford Fusion were Canada's most rapidly declining volume vehicles in January 2017, with passenger cars claiming a surprisingly low six out of the 15 following positions.

Canada Vehicle Sales Rankings By Model - January 2017

While SUVs/crossovers reported year-over-year sales growth of 11% in January, there were high riders that still managed to sell far less often in the first month of 2017 than in the same period one year earlier. Besides the Santa Fe Sport – quickly losing sales as the Hyundai Tucson makes big gains – the Acura MDX, Subaru Crosstrek (approaching replacement), Nissan Murano, Mercedes-Benz GLE, Kia Sorento, Mitsubishi RVR, Volkswagen Tiguan (also approaching replacement), and Jeep Grand Cherokee all ranked among the worst sellers.

Top 15 Best-Selling Luxury Vehicles In Canada - January 2017

2017 Audi A4
The Mercedes-Benz C-Class reported a 69% year-over-year surge to 664 units in January 2017, enough to make Mercedes-Benz's best-selling product Canada's best-selling luxury vehicle.

Canada Vehicle Sales Rankings By Model - January 2017

The C-Class was victorious in the same race in calendar year 2016, outselling the second-ranked Audi Q5 by 1641 units. In January, the C-Class finished 94 sales ahead of a different Audi, the second-ranked Audi A4, sales of which tripled.