Why Is Jaguar USA Slashing Prices? Because They're Hardly Selling Any Cars

2016 Jaguar XE white
The F-Pace is coming. The XE is coming sooner. Neither are here yet. While we wait, Jaguar USA is cutting the prices of its cars and equipping them with more standard equipment. 

Jaguar's products are well received by the automotive press, but buyers are rejecting the current crop of Jaguars so routinely that the company's total monthly U.S. sales volume has been exceeded by Maserati twice in the last four months.

August 2015 Auto Sales Stats: Background Information

2015 Chevrolet Silverado HD
America's new vehicle industry reported a 0.6% year-over-year loss in August 2015, a modest decline which masks the fact that auto sales continued to sell at a hot pace. August 2014's figures took into account a longer period, one which included traditional Labour Day sales. August 2015's figures did not.

The seasonally adjusted annualized rate, an equation which takes severe seasonal fluctuations into account, continued above the 17 million-unit mark in August. The daily selling rate in August 2015 was better than it was in August 2014.



U.S. Vehicle Sales Rankings By Model - August 2015 YTD
U.S. Car Sales Rankings By Model - August 2015 YTD
U.S. SUV/Crossover Sales Rankings By Model - August 2015 YTD


With that context in mind, with 21 August 2015-related sales articles already published to GoodCarBadCar.net in September, and with another August 2015-related article published on Jalopnik, here are August 2015 U.S. auto sales facts you may have missed, factoids we may not have yet published, and tidbits deserving of mention from each and every brand.


August 2015 YTD U.S. SUV And Crossover Sales Rankings - Top 96 Best-Selling SUVs In America - Every SUV Ranked

2013 Ford Escape green
Only four of the 30 best-selling SUVs and crossovers in America are selling less often in 2015 than they did in 2014. 

Only three of the 25 best-selling SUVs/CUVs in America are in decline. 

And only one of the 22 top-selling SUV/crossover models on sale in the United States is less numerous in terms of new vehicle sales in the first eight months of 2015 than during the first eight months of 2014.

That final vehicle, the Ford Escape, is down 2% in 2015, a loss of 3905 units. It's still America's second-most-popular utility vehicle, 25,035 sales back of the top-selling Honda CR-V.


U.S. SUV/Crossover Sales Rankings By Model - July 2015 YTD
U.S. SUV/Crossover Sales Rankings By Model - August 2014 YTD


The CR-V's lead is substantial, and the consistency with which the CR-V has built up that lead is notable. In each of the last twelve months, the CR-V has been America's top-selling SUV/crossover. 


If it succeeds in holding on to this lead – and with four months remaining it's all but certain that the CR-V will – than 2015 will be the fourth consecutive year and the eighth year in the last nine that the Honda CR-V will end a calendar year as America's favourite SUV/crossover.

August 2015 YTD U.S. Passenger Car Sales Rankings - Top 156 Best-Selling Cars In America - Every Car Ranked

2015 Ford Focus blue
After sliding 1% through the first seven months of 2015, U.S. sales of cars plunged 10% in August 2015. 

The drop was caused by sharp declines from some of the most popular passenger car nameplates in America: Camry, Accord, Corolla, Civic, Cruze, Fusion, Elantra, Focus. 


U.S. Car Sales Rankings By Model - July 2015 YTD
U.S. Car Sales Rankings By Model - August 2014 YTD


In August 2015, as car volume tumbled by nearly 80,000 units compared with August 2014, the Camry, Accord, Cruze, and Focus attracted 31,000 fewer buyers all on their own.


August 2015 YTD U.S. Vehicle Sales Rankings - Top 283 Best-Selling Vehicles In America - Every Vehicle Ranked

2016 Volvo S60 CC white sedan
New vehicle sales in the United States declined modestly in August 2015, a drop largely caused by a shorter August this year than last and the exclusion of Labour Day sales that were included in August 2014's figures. The industry remains hot, on pace to top the 17- million-sale mark for the first time since 2001.

Evidence of the warmth of the market is clearly seen in the pickup truck sector. America's first, second, and third-best-selling new vehicles in August and through the first eight months of 2015 were all trucks. The Ford F-Series, which slowly transitioned out of the previous iteration and into the current aluminum-intensive model, has posted gains in each of the last two months, a welcome result at Ford, where car sales slid 7% in August.


U.S. Vehicle Sales Rankings By Model - July 2015 YTD
U.S. Vehicle Sales Rankings By Model - August 2014 YTD


The F-Series trails GM's full-size truck twins in terms of overall U.S. new vehicle sales volume. On a calendar year basis, the Silverado and Sierra haven't outsold the F-Series since 2009.


America's best-selling car continues to be the Toyota Camry, but it was unseated by the declining Honda Accord in August, specifically. Honda's CR-V, meanwhile, has topped the SUV/crossover sales leaderboard in 12 consecutive months.