Summary
- While it may seem like more vehicles get sold in the urban environment, the truth is that the rural customer is the one that a automaker wants to attract
- While you have multiple options for transportation in urban environments, quite often in rural environments a vehicle is a need, not a want
- Many back roads are either hard-pack dirt or fully paved, especially around towns, villages, and near major roadways
- A lot of vehicles sold to the truly rural customer are for some time of commercial use, with a secondary vehicle as a personal use.
- Specialized vehicles, such as tractors, also count towards these statistics as they are still vehicles in the purest definition of the word
- With the current trend of de-urbanization and relocating to smaller towns outside of a city area for many, we think that rural sales are looking to increase year-over-year for the foreseeable future
We all know what it’s like going to a car dealership in the city. Walk in, it’s generally busy, and sometimes you’ll see people buying, sometimes haggling, and even sometimes just walking out. What may surprise many to know is that while the urban dealerships have all the flash and pomp, many automakers pay far more attention to the rural dealerships, because instead of providing a wanted luxury, they provide a needed mode of transportation.
Unless you live in the middle of absolutely nowhere in the badlands of Utah or the millions of miles of country in Texas, you might have noticed that a lot of rural roads that are relatively close to interstates or highways are paved. Even many of the backroads are paved, and because they have far less traffic over them, they are generally in pretty decent condition.
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