TLDR: Xiaomi’s YU7 secured 289,000 pre-orders in its first hour at 253,500 yuan ($35,360), undercutting Tesla Model Y by 10,000 yuan while claiming 16% better range. With the smartphone giant’s Nürburgring record and $195 billion valuation, this signals tech companies permanently disrupting traditional automotive hierarchies.
The Numbers That Rewrote Industry Expectations
When Xiaomi opened YU7 orders at 7:00 PM on June 26, the automotive world witnessed something unprecedented. The company reported 200,000 pre-orders within three minutes, with 120,000 customers placing non-refundable deposits. The full hour tally reached 289,000 units—more than many established brands sell globally in an entire year.
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