Skoda Roomster Scout
Skoda Roomster Scout

As it was last year, Ford was the United Kingdom’s best-selling car brand in 2011. 265,894 Fords were sold to Britons in 2011. Two-thirds of those Fords were Fiestas and Focuses. 

While Ford was the best-selling brand, a greater share of the market was owned by Volkswagen. By owning Audi, Skoda, and Seat, 19.7% of the UK market was Volkswagen’s. General Motors, by the way, recorded a very similar 19.6% market share in America in 2011. Ford has no luxury division to boost its share in the United Kingdom as it does in the United States and Canada where its market share tallies are 16.8% and 17.4%, respectively.

BMW finished 2011 as the UK’s top-selling premium car brand. Land Rover finished fourth. Compare that stat with Land Rover’s finish in America. The Brits do like their homegrown brands, even if the revenue is now funnelled to overseas corporations like Tata, BMW, and Volkswagen. Mini very nearly out-sold Honda (and succeeded at doing so in December) while Jaguar’s declining sales were still strong enough to see off Lexus.

As for non-Ford American brands, you’ll have to scroll down a ways to find any. Chevrolet sold 12,524 cars in the United Kingdom in 2011, that’s down 8.4% from 2010. Jeep’s UK division sold 2146 vehicles in 2011 – Jeep sells that many Wranglers each week in the U.S. The Chrysler brand accounted for 1182 of Fiat’s total sales in 2011. Infiniti is very much a Japanese brand but something of a U.S. creation. The brand has been very slow to take off on the other side of the Atlantic. Initially, Lexus was as well, and despite Toyota’s troubles this year, Lexus improved its UK sales total by 33% in 2011. It takes time.

All the pertinent UK auto sales figures are below. Last year’s version of this table can be viewed here.

Rank
Automaker
2011 Year End
2010 Year End
% Change
#1
Ford
265,894
280,364
– 5.2%
#2
Vauxhall
234,710
247,265
– 5.1%
#3
Volkswagen
179,290
174,655
+ 2.7%
#4
BMW
116,642
109,418
+ 6.6%
#5
Audi
113,797
99,828
+ 14.0%
#6
Nissan
96,269
89,681
+ 7.4%
#7
Peugeot
94,989
109,324
– 13.1%
#8
Mercedes-Benz
81,873
74,977
+ 9.2%
#9
Toyota
73,589
87,396
– 15.8%
#10
Citroen
68,464
73,317
– 6.6%
#11
Renault
68,449
95,608
– 28.4%
#12
Hyundai
62,900
61,752
+ 1.9%
#13
Kia
53,615
56,114
– 4.5%
#14
Honda
50,577
63,652
– 20.5%
#15
Mini
50,138
43,894
+ 14.2%
#16
Skoda
45,061
41,240
+ 9.3%
#17
Fiat
41,612
53,092
– 21.6%
#18
Land Rover
37,637
37,272
+ 1.0%
#19
Seat
36,089
32,935
+ 9.6%
#20
Volvo
32,657
37,435
– 12.8%
#21
Mazda
31,219
45,449
– 31.3%
#22
Suzuki
20,295
21,484
– 5.5%
#23
Jaguar
13,787
16,417
– 16.0%
#24
Chevrolet
12,524
13,678
– 8.4%
#25
Alfa Romeo
11,563
8834
+ 30.9%
#26
Mitsubishi
9843
12,209
– 19.4%
#27
Lexus
8269
6202
+ 33.3%
#28
Porsche
6382
6784
– 5.9%
#29
smart
5044
7651
– 34.1%
#30
Saab
4138
5898
– 29.8%
#31
Subaru
2634
3897
– 32.4%
#32
Jeep
2146
2078
+ 3.3%
#33
Abarth
1291
1425
– 9.4%
#34
Chrysler
1182
1392
– 15.1%
#35
Bentley
1037
993
+ 4.4%
#36
Aston Martin
1024
1080
– 5.2%
#37
Perodua
543
761
– 28.7%
#38
Proton
446
767
– 41.9%
#39
Maserati
388
456
– 14.9%
#40
Infiniti
382
232
+ 64.7%
#41
MG
360
282
+ 27.7%
#42
Lotus
329
577
– 43.0%
#43
Ssangyong
194
242
– 19.8%
#44
Daihatsu
3
170
– 98.2%

Source: Automakers, MTI & SMMT 
Red font indicates declining year-over-year sales, bold indicates a so-called premium brand

UK auto brand market share chart 2011 year end
CLICK CHART FOR LARGER VIEW

Related From GoodCarBadCar.net
UK Auto Sales Brand Rankings – 2012 Year End
UK Auto Sales By Brand – 2010 Year End
UK Auto Sales By Brand – December 2011
UK Auto Sales By Brand – January 2012
UK Auto Sales By Brand – January 2011
Top 10 Best-Selling Cars In The UK – 2011 Year End