Ever since the Diesel scandal broke in the US, there have been rumors that Skoda could step up to enter the North American market to pick up the lost share or even to replace the tarnished VW brand altogether in this market. Kriss even wrote an article explaining in 5 points why it would make sense for Skoda to enter the US market 18 months ago, before the emission cheating software had been revealed. In the poll at the end of that article, 63% of our respondents thought VW should base its US offerings on Skoda models. This week, the influential auto journalist and well-informed industry watcher Georg Kacher quotes a senior VW board member: “We may be crazy, but we’re not mad. Entering this huge market with an unknown brand, a model range focused on Europe, and a non-existent dealer network is pure suicide. Furthermore, the last thing Volkswagen of America needs now is in-house cannibalization.”
The irony in this quote lies in the part “a model range focused on Europe”, because that’s exactly what Volkswagen itself has been unsuccessfully attempting to to for decades.
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