In 2021 European sales of limousines and upper class vehicles were up 10%, beating the overall market which was down 2%. Even in Q4 when the entire market dropped by 24%, upper class vehicles sales were up 2%. As a result, their share improves to 0.3% of the total European car market, from 0.2% in 2020.
Mercedes-Benz reclaims control of the class with the launch of its new generation S-Class, which is up 77% on last year but still well below its average of over 15,000 annual sales between 2014 and 2018. Its share jumps back to 34.5% of the segment, nearly the same as BMW with its two nameplates.
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