After gas prices brought Americans to their knees in the summer of 2008, a time when the Honda Civic temporarily outsold the Ford F150, one would assume that hybrid sales rocketed upward last year. One would be correct in that assumption, right?
Wrong. See, with auto sales as a whole falling off a cliff in 2008, no category was immune to the decline. Check it out in typical GoodCarBadCar.net Numbers form below. Pay close attention to the last number, too; lest you get the wrong idea about long term trends.
9.9 – percentage drop in sales of hybrid (gas-electric) vehicles in the United States in 2008 compared with 2007
315,761 – total sales of hybrid vehicles in the U.S.A. in 2008
76.5 – percentage of hybrid vehicles sold with a Toyota or Lexus badge
91,440 – total Toyota Prius sales through the first six months of 2008
67,444 – total Toyota Prius sales through the second half of 2008, a period when fuel prices started to drop rapidly
31,495 – total Honda hybrid sales in 2008, down 12.5% versus 2007
8,819 – total Nissan hybrid sales in 2008, an increase of 5.5% over 2007
11 – percentage of hybrid vehicles sold by the Detroit Three (Ford Motor Company, General Motors, Chrysler)
81 – total hybrid vehicle sales at Chrysler LLC
14,439 – total hybrid vehicles sales at General Motors, up from 5,175 the year before
19,522 – total hybrid vehicles sales at Ford Motor Company, down 22.2% compared with 2007, a drop more significant than that of the Ford brand itself
2.38 – total percentage of the U.S. vehicle market made up by hybrid vehicles in 2008, compared with 2.17% in 2007