“This sedan completely redefines expectations of what Taurus stands for – and helps further define what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies, wrapped in bold, sporty and expressive designs.” So says western hemisphere Ford boss Mark Fields. What exactly does it mean to redefine expectations of what Taurus stands for? I do not know. However, what is clearly believable, based on these pictures, is that consumers will have higher expectations for the Taurus simply because it finally looks good. It’s been more than two decades since a Taurus introduction impressed this much.
No, it’s not a Ford design revolution like that of the original ’86 car. But, this new car looks good; keeps its price at ’09 levels; maintains its safety priority; while also adding driver engagement as a development requirement.