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Remember when Beckham came to America? Was he worth the hype? When Sidney Crosby began his rookie campaign – did he merit the attention? How about techy items like Windows Vista or Blue-ray DVD? Then there’s Chrysler’s PT Cruiser, or the Bugatti Veyron – deserving of years of attention?

There are examples from both sides of the spectrum that lead you to believe hype, the accelerated ballyhoo and inordinate buildup or disproportiante brouhaha; is unnecessary and disadvantageous or a terrific asset and of extreme value.

Hype is bonded with pressure, whether it likes it or not. Hype is also tied to sales, at least in the consumer world. Hype, my friends, goes hand-in-hand with great expectations. The Nissan GT-R, you might say, is Pip. We, the mainstream and online and otherworldly journalists, are the lady in the mansion, Miss Havisham.

You can (and should) read previous instances of hype generating at GoodCarBadCar in a GCBC Top 5, or during some Porsche Nurburgring talk, order-placing in Japan, or upon introduction of official GT-R photos.

Or, to continue the machine which churns and breathes out GT-R info and excitement, watch the clip.