The rapid turn away from luxury cars represented half the story in the Canadian luxury auto sphere in 2016, as the turn away from cars was compensated for by a turn toward the same automakers’ premium utility vehicles.
And yet at the top of the heap, there were notable exceptions to the rule. Because of increases in each of the last eight months of the year, Mercedes-Benz C-Class sales were essentially flat in 2016. The C-Class is Canada’s top-selling individual premium nameplate. Meanwhile, the Audi A4, launched in an all-new generation in 2016 and regarded highly by GCBC, jumped 10% because of inceases in each of the final eight months of 2016.
Yet joining the C-Class and A4 were other sharply declining luxury nameplates. The Infiniti Q50 slid 10%, the Lexus IS was down 11%, Acura TLX sales tumbled 19% in 2016, BMW 3-Series sales slid 22%, and Cadillac ATS sales fell 32%.
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Up a notch in size and price, the Mercedes-Benz E-Class fell 7%, the Audi A6 was down 16%, Infiniti Q70 volume fell 28%, and Acura RLX sales were down 41%. Among others.
Automakers are still introducing new luxury cars. Indeed, Hyundai launched a new luxury brand, Genesis, by turning the second-generation Hyundai Genesis into the Genesis G80 and launching the second-generation Hyundai Equus as the Genesis G90.
The Alfa Romeo Giulia lands soon. Jaguar is back in the entry-lux game with the XE. Lincoln replaced the MKS with the new Continental; Volvo killed the S80 in favour of the new S90.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Mobile users can now thumb across the tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.