Yet again, Mercedes-Benz Canada dominated the luxury flagship sales race with 1126 sales of its S-Class in calendar year 2015, more than the S-Class’s next two-best-selling rivals combined.
S-Class volume increased by a modest 3%, just 32 units, compared with calendar year 2014. But in a year which saw Canadian car volume slide in favour of increasing SUV/crossover interest, any gain is impressive. Added to that was the decline of most direct S-Class rivals, from the BMW 7-Series and Audi A8 to the Porsche Panamera and Jaguar XJ.
A new 7-Series could turn the tide somewhat in 2016, but the mood of the market is the most challenging issue facing this segment of vehicles. Buyers are flocking to the Land Rover Range Rover, Cadillac Escalade, and Mercedes-Benz GL-Class. But over the last decade, Canadian sales of the 7-Series have fallen 44%.
The S-Class does tell a slightly different story. After sales fell 65% between 2007 and 2013, S-Class sales ballooned in 2014 and exploded to an eight-year high in 2015.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.