TLDR
BMW’s $500,000 Speedtop shooting brake, limited to 70 units, represents a calculated strategy to compete with McLaren and Ferrari in the ultra-luxury collectibles market. Following the Z8’s blueprint of instant appreciation, BMW is positioning itself as a creator of automotive art rather than just premium vehicles, targeting wealthy collectors who view cars as investment pieces.
When BMW announced the Concept Speedtop with a 70-unit production run at approximately $500,000 each, industry analysts questioned the business logic. The answer reveals BMW’s ambition to compete directly with Ferrari and McLaren in the collectibles market.
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