Here are the six must-read, must-watch auto news stories, reviews, and videos for Friday, May 22, 2015.
INSIDE THE AUTO BUSINESS
GM’s poor safety record related to the company’s recent ignition issues has caused the National Highway Traffic Safety Administration to mandate monthly meetings between government officials and the automaker for at least another year. Call it oversight; call it babysitting; call it what you may. The GM ignition switch failure is now tied to 104 deaths, and a NHTSA lawyer called the order to disclose and meet, a “productive and effective tool,” according to The Detroit News.
INSIDE THE AUTO MARKETING BUSINESS
Remember Zoom Zoom? It didn’t make you buy enough Mazdas. So on the same line of thinking, Mazda now says, “Driving matters.” According to an ad for the new MX-5 Miata, “You might not need it. But can you live without it?” Should an automaker be telling me I don’t need their product? Or should they be, “You can’t live without it,” a nice declarative, affirmative statement?
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