Upcoming DS7 Crossback [w/ poll]

This post is a bit unusual in that it is a “3 in 1”. First, it’s a scoop of the new upcoming mid-sized SUV from the DS brand, rumored to be called the DS7 Crossback. Second, I thought it would be a good opportunity to ask our readers about whether they think the carmaker is on the right track, both with this model and more broadly for the DS brand as a whole. And finally, I just could not help thinking the car reminds me two others that have come before it…

Let’s start from the back: from the back the DS7 reminds me a lot of two other cars: the first-generation Infiniti FX (now called the QX70), and the first-generation Audi Q5. The similarities with the former are especially striking because of the almost identical “burnt orange” metallic paint, but extend further into the pinched window behind the rear doors, the narrow taillights, and the subtle flaring on the wheels complete with a narrow strip of black plastic to give the car a semblance of toughness. To the Q5 the new DS very clearly owes the shape of the trunk opening, complete with the unfortunately large secondary light in the bumper (a solution also copied by other cars e.g. PSA’s own Citroen C4 Picasso or the Lincoln MKC/MKX models).