Ford Taurus Sales Figures

Ford Taurus

Here you will find monthly and yearly U.S. and Canadian sales figures for the Ford Taurus, which Ford sold in North America until production ended in 2019. In its final form the Taurus was a full-size sedan with a 3.5-liter V6, a six-speed automatic and front- or all-wheel drive, topped by the 365-horsepower SHO.

Ford Taurus Sales in the United States

The Taurus’s U.S. chart opens in 2005 at 196,919, its best year, with June 2005 the best month at 26,764. 2006 fell 11.2 percent to 174,803 as the original Taurus wound down, ending with 342 in December. No sales were reported from January to April 2007, and the name returned that May on the full-size sedan previously sold as the Five Hundred, so 2007 closed at 33,032. Sales reached 52,667 in 2008, then jumped 51.0 percent to 68,859 in 2010 with the redesigned car, and peaked for this era at 79,960 in 2013. From there the trend was down in every year: 62,629 in 2014, 48,816 in 2015, 44,098 in 2016, 41,236 in 2017 and 40,341 in 2018. 2019 closed at 13,423, down 66.7 percent, with only about 300 a month from July.

Ford Taurus Sales in Canada

In Canada the chart opens in 2004 at 13,454, the best year, with June 2005 the best month at 1,757. Sales slipped to 10,350 in 2006 and fell 75.3 percent to 2,558 in 2007 during the changeover. Volume recovered to 3,847 in 2010 and to 4,938 in 2012, the best year of the later car, then settled between 2,769 and 3,505 a year from 2014 through 2018. 2019 closed at 1,972, mostly from the first quarter, and only 19 followed in 2020.

Ford Taurus Generations

1. First Generation (1986-1991):
   • Launched as a mid-size car, the Taurus’s aerodynamic design was revolutionary for its time and stood out against the more boxy designs that were prevalent.
   • The Taurus was available in sedan and station wagon body styles.
2. Second Generation (1992-1995):
   • This generation saw a design refresh, but it retained the rounded, aerodynamic shape.
   • The SHO (Super High Output) model, which was performance-oriented, continued to be popular among car enthusiasts.
3. Third Generation (1996-1999):
   • The Taurus received a significant redesign, with a more oval-inspired design, especially evident in its rear window and dashboard. The design proved polarizing.
   • Ford introduced new safety features, including side airbags.
4. Fourth Generation (2000-2007):
   • The design was toned down, moving to a more conventional look compared to the third generation.
   • It was during this period that the Taurus began to face stiff competition from Japanese automakers like Toyota and Honda.
5. Fifth Generation (2008-2009):
   • The Taurus name was briefly retired in 2006, with Ford renaming its successor the “Ford Five Hundred.” However, the Taurus name was reintroduced in 2008.
   • The car was now positioned as a full-sized sedan and had a more substantial, square design, representing a departure from its earlier aerodynamic lineage.
6. Sixth Generation (2010-2019):
   • Another significant redesign occurred, with the Taurus getting a more sculpted, modern appearance.
   • The SHO model made a return, offering a turbocharged V6 engine and performance upgrades.
   • Advanced tech features, including Ford’s SYNC system, adaptive cruise control, and collision warning, were introduced.