As Ford makes headlines for introducing Limited trim levels on its Super Duty trucks, aiming for prices above $94,000 once options are factored in, evidence of pickup truck profitability mounts.
It’s not just the ultra high-end of the pickup truck scale — where F-350 Limiteds and GMC Sierra HD Denalis and Ram 1500 Laramie Longhorn Southfork Editions do battle — that pickup trucks are thick with margins. In August 2017, for example, Ford’s F-Series range enjoyed a $45,600 average transaction price; Super Dutys earned average transaction prices above $55,000, Ford says.
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