Complete American Pickup Truck Sales Figures - 2004 Year End

2004 Ford F-150 SVT Lightning
Full-size pickup trucks - Silverado, Ram, F-Series, Sierra, Titan, Tundra - recorded 2,456,656 U.S. sales in 2004, an increase of 7.8% compared with 2003's full-size sales (2,279,336), when the Titan was just becoming a thing. Full-size trucks, not including the Cadillac Escalade EXT and Chevrolet Avalanche, accounted for 76.3% of the overall truck market.


Complete U.S. Pickup Truck Market Sales Figures - 2005 Year End
Complete U.S. Pickup Truck Market Sales Figures - 2006 Year End


Small and midsize trucks - all but the eight full-size nameplates mentioned above - were down from 743,656 to 670,786, a 9.8% year-over-year drop. These trucks, twelve nameplates in all, generated 20.8% of the truck market's sales. Together, all these trucks produced 19% of the 16.9 million new vehicle sales generated by the U.S. auto industry in 2004, up from 18.8% in 2003.

Here is a complete rundown of the complete U.S. pickup truck market in 2004 (and 2003) with sales figures for 20 different nameplates. 

Click Column Headers To Sort Trucks By Volume Or % Change
Pickup Truck
2004
2003

Change
Cadillac Escalade EXT
9638
11,256
-14.4%
Chevrolet Avalanche
80,566
93,482
-13.8%
Chevrolet Colorado
117,475
3535
3223%
Chevrolet S10
10,014
136,573
-92.7%
Chevrolet Silverado
680,768
684,302
-0.5%
Chevrolet SSR
9648
1664
480%
Dodge Dakota
105,614
111,273
-5.1%
Dodge Ram
426,289
449,371
-5.1%
Ford F-Series
939,511
845,586
11.1%
Ford Ranger
156,322
209,117
-25.2%
GMC Canyon
27,193
1471
1749%
GMC Sierra
213,756
196,689
8.7%
GMC Sonoma
3303
35,040
-90.6%
Isuzu Hombre
---
4
-100%
Mazda B-Series
10,266
14,970
-31.4%
Nissan Frontier
70,703
65,161
8.5%
Nissan Titan
83,848
2072
3947%
Subaru Baja
7316
10,694
-31.6%
Toyota Tacoma
152,932
154,154
-0.8%
Toyota Tundra
112,484
101,316
11.0%
---
---
------
Total
3,217,646
3,127,730 2.9%
Source: Automakers & ANDC

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