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Small Car Sales In Europe – 2015 Year End

Sales in the second-largest segment in Europe are up 5% in 2015 to 2.317.728 units, which is a slower growth than the overall market as customers continue to switch to crossovers. The Volkswagen Golf loses half a percentage point of share, but that still leaves it with 23,1% of the segment. 2015 is probably the last year in a while the Golf tops half a million registrations, as it will start to feel increased competition from the new generation Opel-Vauxhall Astra and Renault Megane.

The outgoing Astra is kicked down into 5th place by the Peugeot 308 but should easily finish 2016 in 2nd place. The Skoda Octavia barely holds on to its third place as the surging 308 adds almost a third to its volume and two percentage points of share to come within 2.000 units of its Czech rival. Some stats even put the Peugeot ahead of the Octavia in the Full Year data, but when I add up their monthly sales this is what they add up to. Whichever way you look at it, this has been a stellar year for the former Car of the Year as it is single-handedly responsible for half of the segment increase and has more than doubled the nameplate’s sales in two years time.

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