Sales in the premium large SUV segment rebounds in 2014 at +11% on its worst year since 2002 and is already back at the level of 2011 and 2012, and above 2009 and 2010. With a slew of new models hitting showrooms this year, a return to 250,000 annual sales may be within reach for 2016.
When excluding the biggest gainer and new segment champion BMW X5, the rest of the segment has actually lost ground, at -1.5%. As a result, the new generation X5 not only reclaims the segment top spot, it more than doubles its share of the segment to 20%, or one in every five sales. The 2013 leader Mercedes-Benz M-Class is even pushed down into third place by the Range Rover Sport, as the M-Class has been awaiting its facelift and renaming to GLE 2016. But first, Mercedes-Benz will introduce a coupe version of the GLE to compete with the BMW X6 in Q2 of 2015.
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