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Mitsubishi Outlander Sales Figures

Mitsubishi Outlander

Here you will find monthly and yearly Canadian, European, Chinese and U.S. sales figures for the Mitsubishi Outlander. The Mitsubishi Outlander is a mid-size crossover SUV from Mitsubishi Motors. It has been a part of the brand’s lineup since the early 2000s and is known for its versatility, affordability, and over time, its incorporation of plug-in hybrid technology.

Mitsubishi Outlander Overview

The Mitsubishi Outlander was introduced in 2001 as a replacement for the Mitsubishi Challenger (also known as the Montero Sport or Shogun Sport in some markets). In Japan, it was initially called the Mitsubishi Airtrek.

  • First Generation (2001-2008): Originally known as the Airtrek in Japan, it was conceived to combine the comfort of an SUV with the performance of a sports car. The name was later changed to Outlander for international markets. Engine options were primarily gasoline-powered, with a choice of inline-four or V6 configurations.
  • Second Generation (2006-2013): The second-generation Outlander featured a more aggressive design, increased size, and updated technology. This generation was also when Mitsubishi introduced a diesel engine option for certain markets.
  • Third Generation (2013-2022): This version featured a more refined interior, updated infotainment systems, and a broader range of safety features. A significant highlight was the introduction of the Mitsubishi Outlander PHEV (Plug-In Hybrid Electric Vehicle), which became one of the best-selling plug-in hybrids in the world, particularly in Europe.
  • Fourth Generation (2022-onwards): As of my last update in September 2021, the fourth generation had been unveiled, with Mitsubishi collaborating with the Renault-Nissan Alliance. This iteration represents a significant update in terms of design, technology, and platform sharing.

The Outlander has generally been well-received as a value proposition in the mid-size SUV segment. The PHEV variant, in particular, has garnered attention for its eco-friendly performance and practicality. One of the significant milestones for the Outlander was the introduction of the Plug-In Hybrid version. The Outlander PHEV combines a gasoline engine with electric motors to offer improved fuel efficiency and the ability to drive on electric power alone. The success of the Outlander PHEV has helped boost the model’s reputation and sales, especially in regions with incentives for electrified vehicles.

The Mitsubishi Outlander has been sold in many markets worldwide, including North America, Europe, Asia, and Australia. Its global appeal lies in its combination of space, versatility, and affordability. The Outlander is not as well-known as some of its rivals, such as the Toyota RAV4 and the Honda CR-V. However, it is a good option for people who are looking for a stylish and affordable SUV.

Mitsubishi Outlander Sales Figures

Mitsubishi Outlander U.S Sales Data & Charts

US Monthly Sales

US Annual Sales

Year Sales Units
2005 11,848
2006 11,493
2007 23,285
2008 13,471
2009 10,283
2010 12,500
2011 9,788
2012 8,491
2013 12,287
2014 13,068
2015 19,055
2016 27,576
2017 35,409
2018 37,952
2019 37,965
2020 27,133
2021 33,883
2022 40,940
2023 42,503
2024 13,847

US Annual Growth

Mitsubishi Outlander Canada Sales Data & Charts

Canada Annual Sales

Year Sales Units
2012 5,267
2013 5,262
2014 5,330
2015 6,108
2016 6,214
2017 7,420
2018 11,038
2019 10,701
2020 7,444
2021 9,508

Canada Annual Growth

Mitsubishi Outlander Europe Sales Data & Charts

Related models: the Citroën C-Crosser and Peugeot 4007 were rebadged versions of the previous generation Mitsubishi Outlander, which was sold from 2007 until 2012. All three were produced in Japan at first, but production of the Mitsubishi for the European market was moved to its NedCar factory in The Netherlands. This is the same factory that has produced the new generation Mini hatchback since 2014. Production of the C-Crosser and 4007 were planned to be moved to NedCar as well, but remained in Japan due to disappointing sales.

The third generation Outlander was introduced in 2013, and it was the first SUV to offer an optional Plug-in Hybrid version, of which deliveries started in November 2013, specifically for the Dutch market, as the government incentives on these vehicles was the highest in Europe and would be discontinued for vehicles registered in 2014. As a result, over 8.000 units of the Outlander PHEV were registered in The Netherlands in the last two months of 2013, making it the country’s best selling car by far in December, by itself outselling every other brand (not just every other model).

The rest of Europe received the next shipments of Outlander PHEV starting March 2014, and several countries still offer incentives on Plug-in Hybrid vehicles, and as a result the PHEV has taken up almost two thirds of all Outlanders registered in Europe in 2014.

Europe Annual Sales

Year Sales Units
2003 8,001
2004 11,468
2005 9,575
2006 7,921
2007 34,026
2008 28,941
2009 19,242
2010 21,740
2011 17,783
2012 14,711
2013 25,960
2014 33,744
2015 46,581
2016 40,578
2017 36,281
2018 39,242
2019 47,381
2020 33,729
2021 13,897
2022 283

Europe Annual Growth

Mitsubishi Outlander China Sales Data & Charts

Chinese production of the Outlander started in September 2016, after an almost 9-year absence for the nameplate. During that period, various generations of the Outlander had been imported into China, but high import duties lead to uncompetitive prices, so Mitsubishi decided to restart local production in order to stop the loss of market share for the brand. Production of the Outlander takes place at the GAC Mitsubishi Motors factory in Changsha, Hunan province. A previous version of the Outlander was produced in China from 2004 to 2007.

Despite China’s policy favoring EVs and PHEVs, the Outlander will only be available with four-cylinder petrol engines and CVT transmissions: a 122hp/200NM 2-liter powering the front wheels and a 140hp/235NM 2.4-liter with 4WD. The latter will also be available with optional 7-seater capacity. The dimensions are naturally the same as elsewhere in the world: 4.705/1.810/1.680 mm and a wheelbase of 2.670 mm. Prices start at 159.800 yuan (€21.650,- / US$ 23,750) for the 2-liter FWD 5-seater and 196.800 (€26.650,- / US$ 29,250) for the 2.4-liter AWD 7-seater.

China Annual Sales

Year Sales Units
2004 14,918
2005 8,800
2006 34,882
2007 5,146
2016 16,655
2017 84,708
2018 105,621
2019 84,960
2020 57,096
2021 55,856
2022 32,044

China Annual Growth