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Look-a-like: Hyundai Equus and…


Is your company about to launch your first S-class competitor? Let’s see if you did your homework:

  1. Purpose-built RWD platform? Check
  2. Tons of tech, only some of it useful? Check
  3. A suitably pompous name, maybe derived from a dead language like Latin? Check
  4. A classy design that does not look like a FWD car from two classes below? Umm…

You really have to wonder how Hyundai felt when it lay eyes on the Buick Lacrosse, whose 2nd generation came out roughly around the same time that Hyundai launched the Equus Mk II. The latter is a perfectly-OK styled car (unlike its Korea-only predecessor), but similarities to the mid-sized Buick are impossible to deny: normally the similar rear lamps/trunk assembly would be enough to attract attention, but it’s the fussy character line that dips in front of the rear doorhandles that bears shocking similarity. You have to wonder whether both companies were sold the same design by an unscrupulous outsider? Just shows how Hyundai’s new luxury Genesis brand can really take all the help it can get from Luc Donkerwolke.