Sometimes It Takes Some Out-of-the-Box Thinking
The Tesla Cybertruck is the model that everyone in the world is talking about right now. Love it or hate it, the vehicle is a garnering all kinds of press for Tesla. Everything from the over the top presentation to the smashing of the windows to the electric ATV that was brought out at one point were all there to boost the hype surrounding the automaker.
This makes sense. Tesla is run like a startup. It’s a company that relies on hype and the assumed value that it has to continue to operate. Say what you will about the company, but so far its antics and innovative ways of doing business have worked so far.
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