Selling more than 100,000 of anything requires a bit of planning. We saw kids trying to redirect lemonade buyers to a cul-de-sac with illegible signs. It was a grey day; it wasn’t hot at all. Their marketing wasn’t very good. They’re location was dreadful. As a result, I can’t even tell you if the product was any good. They probably didn’t sell 100,000 cups. Sorry kids; it’s not as easy as it looks.
Through the first seven months of 2011 eight automakers have sold 19 different vehicles on more than 100,000 occasions. More than 200,000 sales have already been reached by two automakers with their pickup trucks. Ford has topped the 300K mark with America’s favourite truck. This doesn’t happen by designing any old four-wheeled machine in your garage. Billions of dollars have been spent to make the 19 vehicles listed in the chart below successful products worthy of your attention and the attention of hundreds of thousands of others new car buyers. Just as hundreds of hours of hard work would go in to recording an album for 100,000 listeners.
There are four new models in the 100,000 club that didn’t make it in the first seven months of 2010. The Volkswagen Jetta, Chevrolet Equinox, Hyundai Elantra, and Chevrolet Cruze/Cobalt are newcomers. The other 15 were all present at the end of July 2010 as well, although sales of Honda Accord, Honda Civic, Toyota Camry, and Toyota Corolla and Matrix were lower through July 2011 than they were in July 2010.
Of course the Ford F-Series is the most popular vehicle nameplate in America. But 68% of this group of 19 vehicles are passenger cars in the traditional sense. Their leader, not surprisingly, is the Toyota Camry.