Complete American Pickup Truck Sales Figures - 2007 Year End

2007 Toyota Tundra
2007 was the Toyota Tundra's most successful year ever, but in no wise was 2007 the year of the pickup truck, not in the home of the pickup truck. In the United States, sales of all but three trucks declined. Two of the pickups that produced improved year-over-year volume were extraordinarily low-volume nameplates. Tundra sales jumped 58% to 196,555 units.

The Ford F-Series continued to be America's top-selling truck, but with fewer than 700,000 sales, the F-Series was outsold by the GM twins, Chevrolet's Silverado and the GMC Sierra. And not just by a little bit: the gap measured 135,911 units.


Complete U.S. Pickup Truck Market Sales Figures - 2005 Year End
Complete U.S. Pickup Truck Market Sales Figures - 2006 Year End
Complete U.S. Pickup Truck Market Sales Figures - 2008 Year End


Not including the Isuzu i-Series, General Motors was responsible for 51% of the trucks sold in the United States. Including the Cadillac Escalade EXT, Chevrolet Avalanche, and Lincoln Mark LT, full-size pickup truck sales fell to 2,209,584 from 2,289,569 in 2006, a 3.1% drop. 8.9% of those sales came from the Toyota Tundra, up from 5.5% in 2006.

But overall pickup truck sales slid 5.9% after falling 10.2% in 2005. 16.9% of the new vehicles sold in America in 2007 were pickup trucks, down from 17.5% the year before. The overall market slid 2.5% to 16.15 million units. Complete sales figures for 22 different truck nameplates are visible in the sortable table below.

Click Column Headers To Sort Trucks By Volume Or % Change
Pickup Truck
2007
2006

Change
Cadillac Escalade EXT
7,967
7,019
13.5%
Chevrolet Avalanche
55,550
57,076
-2.7%
Chevrolet Colorado
75,716
93,876
-19.3%
Chevrolet S10
-
4
-100%
Chevrolet Silverado
618,257
636,069
-2.8%
Chevrolet SSR
244
3,803
-93.6%
Dodge Dakota
50,702
76,098
-33.4%
Dodge Ram
358,295
364,177
-1.6%
Ford F-Series
690,589
796,039
-13.2%
Ford Ranger
72,711
92,420
-21.3%
GMC Canyon
20,888
23,979
-12.9%
GMC Sierra
208,243
210,736
-1.2%
Honda Ridgeline
42,795
50,193
-14.7%
Isuzu i-Series
4,138
3,497
18.3%
Lincoln Mark LT
8,382
12,753
-34.3%
Mazda B-Series
2,657
4,086
-35.0%
Mitsubishi Raider
8,262
7,595
8.8%
Nissan Frontier
64,397
77,510
-16.9%
Nissan Titan
65,746
72,192
-8.9%
Subaru Baja
1,127
5,241
-78.5%
Toyota Tacoma
173,238
178,351
-2.9%
Toyota Tundra
196,555
124,508
57.9%
---
---
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Total
2,726,459
2,897,222 -5.9%
Source: Automakers & ANDC

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