Sporty Car Sales In America – December 2013 And 2013 Year End


2014 Dodge Challenger R/T orange
USA sports car sales chart 2013
Click Chart To Expand

With the amount of attention paid to the debut of Ford’s 2015 Mustang and with the enthusiasm generated when Chevrolet introduces another hi-po Camaro, one could be forgiven for forgetting the Dodge Challenger exists.

But in the marketplace, as U.S. Camaro sales slid for a second straight year and as Mustang volume totalled less than half what Ford achieved in 2005 and 2006, sales of the Dodge Challenger increased. Again. For the fifth consecutive year. 

Surely next year, you say, with a new Mustang in the offing, the Challenger’s appeal will be extinguished, right? Well, didn’t we expect to see the Challenger suffer when the Camaro went on sale in 2009 and became readily available in 2010? Didn’t we think the refreshed 2010 and 2011 Mustangs would seriously hamper the Challenger’s ability to attract buyers?

Last year, the Challenger’s market share in its three-pronged pony car lineup was 20%. (Rather obviously, it accounts for 33% of the category’s available nameplates.) In 2013, the Challenger’s market share rose to 25%. 

2012 Mercedes-Benz SLK55 AMG white roof operation

If the goal is to be the outright top seller, then Chrysler is failing. But if the goal is to make money – the Challenger shares engines with many vehicles in the Chrysler Group and shares a platform with the Chrysler 300 and Dodge Charger – then taking a bite out of the Camaro and Mustang, both of which are available in many more forms, speaks to the Challenger’s success.

Then again, Ford’s Mustang was America’s 31st-best-selling car in the last full year of its fifth-generation product cycle, outselling the Subaru Impreza, Lexus ES, Ford Fiesta, Toyota Avalon, Mercedes-Benz E-Class, Kia Forte, Hyundai Accent, Chrysler 300, BMW 5-Series, Nissan Maxima, Subaru XV Crosstrek, and Honda Fit. And many others.

The same can’t be said for the leader of the Euro roadster pack, the Mercedes-Benz SLK, not could it be said even if you combined the SLK and its five key rivals from Audi, BMW, Jaguar, and Porsche.

Potential Camaro/Challenger/Mustang rivals – though not direct alternatives – from Nissan (the 370Z) or, dare we say, Scion and Subaru (the FR-S and BRZ) are wildly less common. Indeed, the 370Z’s sales fell 11% in 2013. Nissan has sold 21,227 370Zs in the last three years. In each of the four years between 2003 and 2006, Nissan sold more Zs than that in twelve-month periods. (Hyundai doesn’t isolate sales figures for the Genesis sedan and Genesis Coupe.)

2014 Porsche 911 Turbo S

Undoubtedly, the U.S. market is unique in the way it drinks in Detroit’s muscle cars. But they’re not the only dominant two-doors. The vast Porsche 911 range outsold the Audi R8, SRT Viper, Jaguar XK, and Nissan GT-R, combined, by 6456 units in 2013. In the fourth quarter of 2013, the Chevrolet Corvette (base price: $51,000) outsold the, you guessed it, Dodge Challenger (base price: $26,295) by 576 units.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, roadsters, convertibles, and hot hatches any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • December 2014January 2014 • November 2013December 2012

Sporty Car
December
2013
December
2012
%
Change
2013
2012
%
Change
5015
5837 -14.1% 80,567 84,391 -4.5%
2872
3942 -27.1% 51,462 43,119 19.3%
5727
5537 3.4% 77,186 82,995 -7.0%
Total
13,614
15,316 -11.1% 209,215 210,505 -0.6%

Sporty Car
December
2013
December
2012
%
Change
2013
2012
%
Change
159
195 -18.5% 2053 2226 -7.8%
191
324 -41.0% 2480 2751 -9.9%
185
2250
393
445 -11.7% 4757 4595 3.5%
262
375 -30.1% 4570 2894 57.9%
277
10 2670% 3383 462 632%
Total
1467
1349 8.7% 19,493 12,928 50.8%

Other 
Sporty Cars
December
2013
December
2012
%
Change
2013
2012
%
Change
1384
1572 -12.0% 18,664 17,270 8.1%
1039
757 37.3% 7220 7689 -6.1%
3005
1291 133% 17,291 14,132 22.4%
384
243 58.0% 4550 4192 8.5%
2
462
1034 -55.3% 9806 13,016 -24.7%
276
394 -29.9% 5780 6305 -8.3%
1 79 -98.7%
20 -100% 109 1173 -90.7%
469
406 15.5% 6561 7338 -10.6%
1029
1495 -31.2% 18,327 11,417 60.5%
705
497 41.9% 8587 4144 107%
1680
1642 2.3% 17,969 13,624 31.9%
222
372 -40.3% 4178 6214 -32.8%
976
1085 -10.0% 13,310 16,314 -18.4%
22
292 -92.5% 1598 3894 -59.0%
195
208 -6.3% 3234 4441 -27.2%
Total
11,848
11,308 4.8% 137,187 131,242 4.5%

Sporty Hatchbacks
December
2013
December
2012
%
Change
2013
YTD
2012
YTD
%
Change
2324
3707 -37.3% 35,834 43,772 -18.1%
3047
1976 54.2% 30,711 34,862 -11.9%
3887
4232 -8.2% 41,915 45,111 -7.1%
1143
1383 -17.4% 19,094 22,666 -15.8%
2819
3182 -11.4% 43,134 29,174 47.9%
Total
13,220
14,480 -8.7% 170,688 175,585 -2.8%

Premium Sporty Car
December
2013
December
2012
%
Change
2013
2012
%
Change
70
51 37.3% 813 802 1.4%
1078
1037 4.0% 9762 8208 18.9%
6
6
55
591 20 2855%
105
133 -21.1% 1346 1633 -17.6%
1
6 -83.3% 23 46 -50.0%
2 – 100%
45
71 -36.6% 476 723 -34.2%
565
503 12.3% 7007 4899 43.0%
44
38 15.8% 451 800 -43.6%
78
49 59.2% 1236 1188 4.0%
828
519 59.5% 10,442 8528 22.4%
Total
2875
2407 19.4% 32,153 26,849 19.8%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
** breakdown by variant
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Maybach, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for those brands in the first eleven months of 2013 were 828, 1944, 552, 264, six, and 1008, respectively. Reportedly, Tesla Model S sales had risen to 16,950 through eleven months. Tesla, unfortunately, doesn’t release model-specific monthly U.S. sales data.
This post was updated at 11:04 AM AT on 01.23.2014 to include the Cadillac ELR.

RECOMMENDED READING
Sporty Car Sales In America – December 2014 & Year End
Sporty Car Sales In America – January 2014
Sporty Car Sales In America – November 2013 YTD
Sporty Car Sales In America – December 2012 & 2012 Year End
Top 20 Best-Selling Cars In America – December 2013
Top 25 Best-Selling Cars In America – 2013 Year End
U.S. Auto Sales Brand Rankings – December 2013 & 2013 Year End