Honda builds two of America’s best-selling cars. The Accord and Civic finished 2010 ranked second and fourth, respectively, in total U.S. car sales. As for SUVs (or crossovers or CUVs or whatever you want to call them), the Honda CR-V was America’s most popular in 2010. The Honda Pilot ranked eighth. Among minivans, the Honda Odyssey was America’s third-favourite in 2010.
Honda, having proven that the company’s design departments resides in the outhouse, is still a wildly popular brand in the United States. In fact, Honda sold 1,096,874 vehicles in America last year to finish fourth behind Ford, Chevrolet, and Toyota in overall volume.
However – you knew some bad stuff was coming – Honda has brought a few dogs to market in the last couple years. Most notable among them is the Accord Crosstour. From the first day it appeared on Facebook to a dreadful response, the Accord Crosstour was in tough. That said, in the Graph below where the Accord Crosstour sees its sales compared with those of the Nissan Murano, Subaru Outback, and Toyota Venza, pay close attention to the numbers on the left side. These are U.S. monthly sales.
So while you see the Crosstour treading water in the chart below, as not a single month measured up to the Venza’s volume, do remember that Honda’s been selling a couple thousand of these ugly carish things each month. You say the Honda Accord Crosstour is ugly, and so do I, but Suzuki only sold 351 of the pretty Kizashi in February 2011. Mazda only sold 2258 copies of the handsome 6 in January 2011. And sales of the swoopy Volkswagen Passat CC totalled just 1781 in October 2010. Is the Accord Crosstour unsuccessful? Moderately so, but considering the fact that Honda’s getting pretty decent extra volume off an ugly jacked-up V6-only Accord wagon, the Crosstour’s success isn’t lacking nearly as much as we thought it would.
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