Become a Member: Get Ad-Free Access to All Our Content

Volkswagen Up! Sales Figures

Volkswagen Up!

The Volkswagen Up! was introduced late 2011 as a replacement to the Volkswagen Fox, which was introduced in 2005 as a replacement to the Volkswagen Lupo. An electric version named the e-Up! has been introduced at the end of 2013 to compete with the Renault Zoe. It is based on the Volkswagen Polo, but it is smaller and more fuel-efficient.

Volkswagen Up! Overview

The Volkswagen Up! (often stylized as “up!”) is a city car produced by the German manufacturer Volkswagen, designed for urban environments and first introduced in 2011. The Up! is part of a newer wave of small cars aimed at offering the essentials of transportation with modern technology and safety features, all while being fuel-efficient and easy to maneuver in city traffic.

The Up! utilizes a front-engine, front-wheel-drive layout and is built on Volkswagen’s NSF (New Small Family) platform. The car features a minimalist yet contemporary design, with a focus on maximizing interior space despite its compact exterior dimensions.

The primary version of the Up! is a three-door hatchback, but a five-door version was later introduced. Volkswagen also introduced several special and themed editions over the years, with unique styling and features.

Initially, the Up! was offered with small three-cylinder petrol engines, which are efficient and tailored for city driving. In some markets, there was also a natural gas version, called the eco-Up! An electric version, known as the e-Up!, was introduced, offering zero-emission urban driving. As of 2021, the e-Up! has become particularly significant given the automotive industry’s shift towards electrification.

The Up! is part of a trio of cars built on the same platform and sharing many components, with the other two being the Škoda Citigo and the SEAT Mii. This trio represents the Volkswagen Group’s entry-level offerings in the European market. The car is positioned as an affordable, yet quality offering for city dwellers and those who prioritize maneuverability and efficiency over size and power.

Since its introduction, the Volkswagen Up! has generally received positive reviews, especially for its build quality, efficient use of space, and driving dynamics, especially in the context of city driving. It’s been praised as one of the more refined and well-built options in the European city car segment.

Volkswagen Up! Sales Figures

Volkswagen Up! Europe Sales Data & Charts

Europe Annual Sales

Year Sales Units
2011 4,582
2012 113,827
2013 130,039
2014 124,845
2015 105,348
2016 96,836
2017 100,715
2018 97,366
2019 80,048
2020 59,578
2021 69,400
2022 39,147

Europe Annual Growth