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Seat Ibiza Sales Figures

Seat Ibiza

These statistics include sales of the Seat Ibiza compact hatchback (all generations from 2000 to present), and exclude sales of the Seat Cordoba compact sedan (sold from 1993 to 2009).

Seat Ibiza Overview

The SEAT Ibiza is one of the most iconic and successful models produced by the Spanish automaker SEAT, which is a subsidiary of the Volkswagen Group. Introduced in 1984, the Ibiza has become SEAT’s best-selling car and a consistent player in the European supermini segment.

The first-generation Ibiza was significant as it represented SEAT’s aspirations to move beyond its domestic market and compete internationally. This model was designed by Italian car designer Giorgetto Giugiaro of Italdesign. Interestingly, the first Ibiza had input from various major automotive players: the bodywork was done by Italdesign, mechanicals by Porsche, and engines initially from the System Porsche. This collaboration led to “System Porsche” badging on the engine covers for several years.

In 1993 we saw the second generation update arrive. With SEAT’s integration into the Volkswagen Group, the second-gen Ibiza was based on the VW Group A03 platform, shared with the likes of the Volkswagen Polo. This generation marked SEAT’s move towards using Volkswagen powertrains. The car got sportier, with the brand introducing the performance-focused “Cupra” models during this period.

The third generation came in 2002 and again based on the updated A04 platform from Volkswagen Group, this generation featured modern design language from SEAT’s then newly-appointed design director, Walter de Silva. It continued with the sporty positioning, offering variants like the FR (Formula Racing) and Cupra. The fourth generation arrived in 2008 and was based on the Volkswagen Group’s PQ25 platform, this generation saw the Ibiza mature in terms of design, safety, and technology. It continued to be available in multiple body styles, including a 3-door sport coupe variant named “SC”, a traditional 5-door hatchback, and an estate named “ST”.

Utilizing the Volkswagen Group’s MQB A0 platform, the fifth-gen Ibiza has only been available as a 5-door hatchback, launching in 2007. It boasts increased space, modern connectivity options, and safety features. The design has also evolved, mirroring SEAT’s latest design language.

Seat Ibiza Sales Figures

Throughout its existence, the SEAT Ibiza has been appreciated for its stylish design, engaging drive, and affordability. It has often been considered a more youthful or sporty alternative within the Volkswagen Group’s lineup of superminis, sitting alongside siblings like the Volkswagen Polo and Skoda Fabia. The model has also served as a platform for various motorsport endeavors by the brand, further cementing its sporty image.

Seat Ibiza Europe Sales Data & Charts

Europe Annual Sales

Year Sales Units
1997 156,334
1998 162,799
1999 172,717
2000 176,247
2001 163,724
2002 166,153
2003 179,981
2004 170,988
2005 158,690
2006 161,911
2007 152,624
2008 160,338
2009 179,200
2010 157,117
2011 162,538
2012 123,064
2013 110,413
2014 112,928
2015 118,055
2016 120,465
2017 117,780
2018 102,695
2019 99,647
2020 62,832
2021 68,750
2022 41,011

Europe Annual Growth