The Plymouth Gran Fury was a full-size car produced by Plymouth, a division of Chrysler Corporation, during various periods from the 1970s to the early 1980s. It was positioned to appeal to buyers looking for a more traditional, spacious American sedan. The Gran Fury nameplate went through several different phases and platforms during its tenure.
Plymouth Gran Fury Overview
Initially, the “Gran Fury” name was used for Plymouth’s top-of-the-line full-size models in 1975. This generation was a continuation of what had previously been known as the “Plymouth Fury,” which had been downsized for 1975. These vehicles were offered in various body styles, including two-door and four-door hardtops, as well as a station wagon.
After a brief hiatus, the Gran Fury name returned in 1980, but this time, the vehicle was a rebadged version of the Dodge St. Regis. It was based on Chrysler’s R-body platform. This incarnation of the Gran Fury was a full-size sedan meant to compete with offerings from other American manufacturers. However, it was short-lived due to declining sales of full-size vehicles in the U.S. during this period.
In 1982, the Gran Fury name was applied to a mid-size sedan, which was essentially a rebadged version of the Dodge Diplomat. This version of the Gran Fury was based on Chrysler’s M-body platform. This generation was popular among fleet buyers, particularly law enforcement agencies and government entities, due to its durability and relatively low cost. It remained in production until 1989 when the M-body platform was discontinued. It was equipped with a range of engine options over its run, including various V6 and V8 engines.
By the late 1980s, the automotive market had shifted considerably, with many buyers in the U.S. opting for smaller, more fuel-efficient vehicles or transitioning to SUVs and minivans. The demand for traditional full-size sedans like the Gran Fury had waned, leading to its discontinuation after 1989.
Today, the Plymouth Gran Fury is remembered as a representation of the last wave of traditional full-size American sedans. While it might not have been as iconic as some other models from its era, it holds a place in automotive history as a workhorse that served countless drivers, families, and law enforcement agencies throughout its production.