The 4008 is the second generation Peugeot 3008, renamed for China as the first generation 3008 will remain on sale alongside the new 4008 as a low-budget version for price-minded consumers. It has nothing to do with the 4008 we know in Europe, which is a rebadged Mitsubishi ASX and which has been imported in limited numbers into China. Peugeot also started local production of the larger Peugeot 5008 SUV in 2017.
The new 4008 is a hugely important car for the brand, as it desperately needs a success now that sales of its traditional sedans are falling and the 2008 small crossover is facing increasing competition from larger and cheaper domestic rivals, not to mention the utter failure of the 308S hatchback, which is a victim of terrible product planning at PSA in China.
The 4008 is available with two turbocharged engine options, similar to the China-only Citroën C6 sedan: a 1,6-liter with 165hp and 245Nm and a 1,8-liter with 200hp and 285Nm, both mated to a 6-speed automatic and front-wheel drive. Prices run from 185.700 yuan (€25.350,- / US$ 26,950) to 273.700 yuan (€37.400,- / US$ 39,1700), which is below the Volkswagen Tiguan, which starts at 199.800 yuan, and naturally above the 3008 which has been lowered in starting price from 159.700 yuan to 140.700 yuan.