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Peugeot 308 Sales Figures

Peugeot 308

The Peugeot 308 is a compact hatchback produced by the French automaker Peugeot since 2007. It is currently in its third generation, which was introduced in 2021. The 308 is available in a variety of body styles, including a hatchback, a wagon, and a fastback. It is powered by a variety of engines, including a 1.2-liter three-cylinder engine, a 1.5-liter four-cylinder engine, and a 1.6-liter four-cylinder engine. The 308 is known for its stylish design, comfortable ride, and good handling. It is also known for its advanced technology features, such as a head-up display and a 10-inch touchscreen infotainment system. The 308 is a popular car among young people and families. It is also a popular car among businesses and fleet operators.

Peugeot 308 Overview

The Peugeot 308 is a compact car produced by the French automaker Peugeot. Over the years, it has become a staple in Peugeot’s lineup, representing their vision for a modern compact hatchback. The Peugeot 308 was launched in 2007 as a replacement for the Peugeot 307. It marked Peugeot’s efforts to refine and elevate their presence in the competitive compact car segment.

Introduced with a more modern aesthetic, the first generation 308 adopted a softer design than its predecessor, the 307, with features like a large grille and sleeker headlamps. This generation also saw the introduction of variants like the 308 CC (a coupé cabriolet) and the 308 SW (an estate version). The second-gen 308 saw a more significant design overhaul. It adopted Peugeot’s new design language, characterized by sharper lines, a more streamlined grille, and the brand’s signature “lion’s claw” tail lights. The interior also received significant upgrades, with Peugeot’s i-Cockpit becoming a standout feature.

Especially in its second generation, the 308’s interior has been praised for its minimalist design and quality materials. The Peugeot i-Cockpit, characterized by a compact steering wheel, raised instrument cluster, and a central touchscreen, provides a unique and ergonomic driving experience.

The 308 offers a variety of petrol, diesel, and hybrid powertrains, with a focus on efficiency and performance. The sportier GT and GTi versions, in particular, have been well-received for their performance and handling.

Peugeot 308 Sales Figures

The second-generation Peugeot 308 was awarded the European Car of the Year in 2014, a testament to its design, features, and overall package. The Peugeot 308 competes in a crowded segment against other European hatchbacks such as the Volkswagen Golf, Renault Mégane, Ford Focus, and Opel/Vauxhall Astra. The 308 has played a crucial role in redefining Peugeot’s image in the compact car segment. As of my last update in September 2021, Peugeot has unveiled a new iteration of the 308, with even more emphasis on design and electrification, showcasing the brand’s commitment to modernity and sustainability.

Peugeot 308 Europe Sales Data & Charts

Monthly and annual sales figures for the Peugeot 308 in Europe. The Peugeot 308 was introduced in 2007 as a replacement to the Peugeot 307. Its third generation was launched in 2021, together with platform siblings Opel/Vauxhall Astra and DS4.

Europe Annual Sales

Year Sales Units
2007 43,256
2008 231,804
2009 225,949
2010 180,575
2011 155,272
2012 119,143
2013 99,697
2014 161,515
2015 213,764
2016 194,650
2017 157,422
2018 153,651
2019 141,060
2020 90,324
2021 53,356
2022 86,933

Europe Annual Growth

Peugeot 308 China Sales Data & Charts

These statistics only include Chinese sales of the 308 sedan and exclude sales figures of the Peugeot 308S hatchback. Peugeot hopes to change the perception of Chinese consumers towards hatchback models with the 308S.

China Annual Sales

Year Sales Units
2011 9,399
2012 67,583
2013 81,634
2014 94,466
2015 87,359
2016 75,123
2017 55,929
2018 36,168
2019 11,549
2020 370
2021 5

China Annual Growth