The Peugeot 301 is a compact sedan introduced by the French automaker Peugeot, designed primarily for emerging markets. The Peugeot 301 was launched in 2012. Unlike many of Peugeot’s other offerings which are tailored more towards European markets, the 301 was specifically designed with the needs and conditions of emerging markets in mind.
Peugeot 301 Overview
The car was aimed at markets in the Middle East, Africa, and some parts of Eastern Europe and Latin America. These regions often have more challenging road conditions and a stronger demand for sedans compared to European markets which lean more towards hatchbacks and SUVs.
The 301’s design is robust, and the car was built to withstand tougher driving conditions, including rough roads and extreme temperatures. While it’s a budget-friendly offering, it still comes with a range of features to ensure comfort and convenience, such as air conditioning, a touchscreen infotainment system, and safety features like ABS and airbags. Depending on the market, the 301 has been offered with a range of petrol and diesel engines. The focus has generally been on fuel efficiency and reliability over high performance.
The Peugeot 301 has been well-received in many of the markets it was introduced to, especially considering its affordable price point and adaptability to various driving conditions. The 301 competes with other budget-friendly compact sedans designed for emerging markets, such as the Renault Logan, Volkswagen Polo Sedan, and the Skoda Rapid. As part of Peugeot’s strategy to increase its global footprint, the 301 is a testament to the brand’s adaptability in designing vehicles that cater to the specific needs and preferences of different regions.